Recent enhancements to the unit of measurement conversion capability and library feature a significant upgrade to the way information is created, saved, accessed and re-used throughout the product development, pricing, and communication stages.
Enhanced Unit of Measurement Conversion
The unit of measurem
In Wednesday's webinar, "Design to Value: Deliver Bigger, Faster, Value-Based Innovations," Bill Poston and Reed Shelger of Kalypso, LeveragePoint's newest strategic alliance partner, joined us to share their latest client case study of a company that transformed its early phase product development process to successfully bring more breakthrough innovations to market. Both answered questions during the interactive Q&A session, recapped below, that concluded the presentation. Some answers fea
In last Wednesday's popular webinar, "Use Value-Based Design to Drive New Product Success," John Hogan joined us to discuss how value-based design can dramatically improve new product success rates. Below we recap the first half of the interactive Q&A session that concluded the live webinar. Some answers featured contributions by moderator Ed Arnold, VP of Products at LeveragePoint. Part two will be posted next week.
Q: You mentioned “voice of the customer” research as a way of collecting
Leading B2B companies know and understand how to effectively sell the value of their products to customers. Yet selling multiple products or modules together to create complete solutions for the customer presents its own unique set of challenges. In return for giving you, the supplier, all of their business, customers expect a volume discount. But in fact, for many vendors, the ability to offer complete solutions to customers can be an important competitive differentiator. And instead of capturi
"Big data is where cloud computing was 5 years ago..."
Quoted from a recent conversation with an executive at a major cloud infrastructure company. That statement strikes us as a bit surpising because some large enterprises are still trying to get comfortable with the notion cloud-based computing in the first place. Trust us, we've heard it. But Big Data is truly a big deal, at least in our neck of the woods (Cambridge, Massachusetts) where local government, industry and academic instituions hav
A recent IBM study cites that getting closer to customers is a top priority for 88% of business leaders. Everyone gets it: to be successful organizations must understand customers, meet their needs, and do it in a in a way that builds trust. To understand customer needs, companies are now spending huge amounts of money on “big data” analytics. The goal is to use data to manage and predict customer needs. I don’t disagree that analyzing large volumes of data can yield some powerful insights, but
Companies are becoming more sophisticated in how they set and manage prices. What is the main driver? The upside profit potential of addressing vast price variability across the business. As companies evaluate different technology and tools for the job, there are fundamental questions worth understanding before making a decision on the right pricing software for your organization.
When we look at this representative diagram plotting sales and price by customer for a single SKU, it is natural to
The Professional Pricing Society, the leading organization supporting the development of pricing excellence and pricing professionals around the world, held its 2012 Spring Conference last week in Chicago. We observed three main themes after speaking with many visitors at our booth and in the main conference sessions: Pricing as a Catalyst of Culture Change, Value-Based Pricing and Sales, and the emergence of Cloud Solutions for pricing and the pricing/sales interface.
Guest Post by Stephan Liozu
For the past ten years, practitioner’s published literature have highlighted the existence of numerous pricing myths. Many of them have disappeared with the modernization and professionalization of the pricing function in firms. Pricing has come a long way with the emergence of pricing software, modern pricing strategies and many excellent pricing books. Marketers and pricers learn and apply these new tools and concepts and myths slowly disappear. However new myths po
One of LeveragePoint's customers is introducing our value-based pricing platform to its suppliers! At first this may seem counterintuitive. Most companies adopt value-based pricing because they want to capture the value of their innovations in higher prices or greater market share. Companies under commoditization pressure use it to equip their sales forces with the logic they need to defend margins. Why would you want to give such a powerful tool to your suppliers?
One approach to business popul