by Nick Welter | Mar 20, 2024 | Pricing
For our February Webinar, Joanne Smith, President at Price to Profits Consulting, shared actionable pricing strategies for periods of economic transition and uncertainty, best practices in slowing price decline during tough times, and ways to proactively capture value...
by Nick Welter | Mar 11, 2024 | Pricing
For our February Webinar, Joanne Smith, President at Price to Profits Consulting, shared actionable pricing strategies for periods of economic transition and uncertainty, best practices in slowing price decline during tough times, and ways to proactively capture value...
by Nick Welter | Feb 20, 2024 | Increase B2B Sales
As the global economy began to emerge from the pandemic, uncertainty became the dominant theme driving B2B decision-making. CEOs and other business leaders looking to navigate this business environment began to weigh the impact of several global trends: Global Supply...
by Nick Welter | Feb 6, 2024 | Empower Sales Conversations
For our January Webinar, Stephan Liozu, PhD, Founder at Value Innoruption Advisors, shared the secrets to great value discovery sessions and deep value conversations that feed the continuous challenge of achieving great customer intimacy. After the session, he...
by Nick Welter | Jan 26, 2024 | Empower Sales Conversations
Value marketing and values marketing are two distinct, yet oft-conflated terms. Previously, we explored the basic concepts of value-based and values marketing, as well as three distinct ways in which values marketing informs B2B purchasing decisions. In this post, we...