Product managers for B2B products engage in a daily struggle against commoditization. Leading companies invest heavily in innovation and new product development in order to maintain their differentiation. Yet, new product launches must deliver upon their expected volume and profit targets.
LeveragePoint is the ONLY software solution for building and executing a value-based strategy. Using a SaaS-based, collaborative platform, LeveragePoint aligns product, marketing and sales around a value-based approach to product development.
LeveragePoint provides:
- A structured method used by leading companies for over 20 years. Until now, this methodology was exclusively delivered by pricing experts, but thanks to our intuitive interface, anyone in your company can develop a visual and dynamic value model within minutes.
- Access to an extensive library of value driver formulas that quantify the true economic value of your product’s differentiators to your customers. This library represents hundreds of hours of expert experience. And from this foundation, your company can build its own collection of best practices.
- A scalable platform that makes it easy to tie into multiple internal and external databases. Product lists, competitor databases, industry data – all can be readily searched and pulled into your value model in just a few clicks.
- An easy way for everyone in your company to quickly and easily collaborate. Accessible through a secure web interface, team members can access their work from anywhere, anytime. Also, they can simultaneously work together from different locations.
- Functionality to test your assumptions about your product’s differential value in real time with real customers who are in the process of making a real buying decision.
- Content for sales to succeed in value-based selling, which enables you to capture more of your product’s value in its price.
