LeveragePoint offers a software-as-a-service solution that aligns product, pricing, marketing, and sales teams around capturing value. The four key modules are organized into two distinct user interfaces. The internal, or back end, includes three modules for building the value-based strategy: Value Modeling, Price Modeling, and Value Communication. The external, or front end, is one module desiged to create and deliver Value Propositions to execute the value-based strategy.
Value ModelingProvides a structured method used by leading companies for over 20 years. Until now, this methodology was exclusively delivered by pricing experts, but thanks to our intuitive interface, anyone can develop a visual and dynamic value model within minutes. Our application provides access to an extensive library of value driver formulas that quantify the true economic value of your products’ differentiators to your customers. This library represents hundreds of hours of expert experience. And from this foundation, your company can build its own collection of best practices.
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Value PropositionsGives you confidence to negotiate win-win deals that capture more value for your company. Select a value proposition to fit your next sales opportunity from a wide catalog organized by product, customer and competitor. Value propositions provide the key reasons why customers should buy your product, as well as quantified estimates of what this is worth to them. Our application makes it easy to customize value propositions based on your customer’s feedback. Use them online or download them into a presentation, proposal or other document.
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Price ModelingAllows you to model the margin impact of your pricing strategy based on the monetized differential value of your offer, the customer’s willingness to pay and your costs. See price from the customer’s perspective in the context of their buying decision of your offering versus their next best competitive alternative. Our application enables you to validate value prices based on real customer feedback. This is an excellent complement to transaction history analysis, which is why customers use LeveragePoint to provide the “value price” bar as part of their pricing waterfalls.
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Value CommunicationTransform value models into compelling value propositions so that your customers can make an objective economic business decision. Easily tie all your key marketing messages to specific quantified benefit statements to tell a compelling value story for each customer segment and key stakeholder against every competitor. Our application lets you rapidly iterate and update value propositions. See the outcome of every sales interaction at any time, collecting the vital customer data that enables you to fine-tune your communication and segmentation strategy.
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