What’s in this whitepaper?
Every product has a price tag, but you never see a “value tag.” A value tag tells the customer, “What’s it worth for me?” to buy the product. Economic theory says that customers are willing to pay more for products that deliver them a higher value. If every product in the world had a value tag, then selling products would be much simpler than it is today. But few, if any, do and that’s because most sellers think that calculating value is too difficult. Actually, calculating the economic value of your product is easier than you think.
