Our New Year’s Round-up: The Top 10 Value Strategy Posts of 2017

2017 was a transformative year; digital and technological advances were abundant, Millennial buyers and sellers forced a change in our traditional processes, and an increasing amount of B2B organizations differentiated themselves with a value-based strategy. LeveragePoint served you content through…

The Layers of Digital Value Propositions: Case Study View

In our May Customer Success Tip, I mentioned the idea of having multiple views of a single value model depending on the audience or phase of the sales process you might be in. As promised, this post kicks off our 3…

[Infographic] What Can LeveragePoint Value Propositions Do for You?

Want to learn more about LeveragePoint’s Value Proposition tool? Drop us a line.

A Millennial Marketer’s Spin: “Sales isn’t using my content”

Alright fellow marketers, it’s time to get real. I enjoy, much like the rest of the professionals with my job title, the sweet satisfaction that blaming my shortcomings on my sales team brings. Why not, right? They really are the…

A Millennial’s Spin: How a 24-Year-Old Answers the Tough Questions about Value Selling

Taylor here, with a little Thanksgiving treat for you Americans, and just a plain ‘ole treat for the rest. As most of you know, selling your product or solution is one thing, but getting people to use it is another….

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