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Who Should Lead the Value Modeling Programs?

Guest Post by Stephan Liozu Value modeling requires teamwork. Best practices show that this exercise demands the involvement of several functions in the organization: marketing, ...

Quantifying Customer Value and Emotional Factors

Follow Up From March 2013 Webinar with Harry Macdivitt To view our webinars and other resources please visit our Resource Center. Q: What advice do you have about using data to ...

How to Capture Value for Your Products and Services

Follow Up From March 2013 Webinar with Harry Macdivitt To view our webinars and other resources please visit our Resource Center. Q: What advice do you have for reeling in smaller ...

The Truth Behind New Product Failure – And What You Can Do About It

In last week’s webinar “Incorporating Value in Your Stage Gate Process”, Dr. John Hogan of Value Management Advisors discussed his value-based framework for improving product development ...

How to Incorporate Value in Your Stage Gate Process

Follow Up From February 2013 Webinar with Dr. John Hogan To view our webinars and other resources please visit our Resource Center. Q: Why are folks now more interested in thinking about ...

The Case for Dynamic Value Modeling

Guest Post by Stephan Liozu Nothing in business is static. Things change quickly, suddenly, and frequently. The same goes for value models. A value model will quickly be outdated, irrelevant, ...

Leveraging Value in Your Stage-Gate Process

How much ROI do you capture from your product innovations? Turns out that most companies have a poor track record of capturing their fair share of the differential economic value they provide to ...

Driving Innovation in New Product Development, Part II

Follow Up From January 2013 Webinar with Dr. Stephan Liozu To view our webinars and other resources please visit our Resource Center. In Part 2 of a two-part post, we address more ...

Driving Innovation in New Product Development, Part 1

Follow Up From January 2013 Webinar with Dr. Stephan Liozu To view our webinars and other resources please visit our Resource Center. Q: What is the key stumbling block to maximizing ROI ...

Customer Research Methods That Are Critical for the Assessment of Value

Assessing customer value is not an easy proposition. Difficulties in assessing customer value remain the number one barrier to successful value modeling and is often cited as the most difficult ...

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