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Customer testimonials from new product pricing to the closed deal.

Featured White Paper

How to Put a Value Tag on Your Product

Economic theory says that customers are willing to pay more for products that deliver them higher value. If every product in the world had a value tag, then selling products would be much simpler than it is today. But few, if any, do and that’s because most sellers think that calculating value it too difficult. Actually, calculating the economic value of your offering is easier than you think.

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Tackling the 7 Challenges and Unleashing the Power of B2B Value

The real focus of B2B organizations isn’t just on value, it’s on Customer Value. Value is defined by our customers, not by us. Understanding, creating and delivering Customer Value is a team game. Does everyone in the organization really know their role in understanding, creating and delivering Customer Value?

Featured Blog Post

Adapt or Fail; Millennials Are Here

We’ve all heard it before, sounding oddly familiar to the midnight ride of Paul Revere: “The Millennials are coming! The Millennials are coming!” It was true; we were coming. But now, we’re here. (How’s that for an intro?)

LeveragePoint for Your Business

Serving B2B Companies Like You

Top B2B companies in the specialty chemical, manufacturing, high technology, healthcare, and software & services industries utilize LeveragePoint to build and execute their value-based strategy.