Resources

Value Maps for Product Management: Understand Your Differentiation and Competitive Positioning

Thursday | March 28, 2019 | 11AM – 12PM Value Maps are a widely utilized tool in B2B and B2C Product Management strategy. They provide a simple framework that help teams understand their product’s differentiation and competitive positioning. Value Maps…

Tool Release Notes: January 2019

January 2019 Release Notes New for this release: Value Maps Tool – There is now an option for using the Market Average Focal Product for plotting the FMV line or Quadrants. Value Maps Tool – Formula functionality added to Product…

Competitive Intelligence to Inform your Customer Value Models

VIEW FULL RECORDING BELOW Deploying value-based strategies and modeling customer value requires a deep knowledge of competitors. Because customer value is relative to other market players, it is important to gather ongoing intelligence about competitors’ products and services, pricing levels,…

[Quiz] Putting a Value Tag on Your Product

As Warren Buffett said, “Price is what you pay. Value is what you get.” The price of something usually does not equal the value of something. As customers, we over-pay and under-pay for stuff all the time. It’s imperative for…

[Interactive Infographic] 4 Key Ingredients for Improving B2B Sales

It should be simple. Sales professionals are paid based on results. Value selling improves results. CRM data from B2B organizations adopting value selling show that opportunities where a Value Proposition is used have 5-15% higher win rates and 5-25% higher…

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