The Value of Green Performance: Quantifying and Selling B2B Sustainability
B2B enterprises are under increasing pressure from investors, regulators, and customers to clearly articulate sustainability objectives in their corporate goals and mission statements. While ...
3M Spreadsheets to Value Story Case Study
3M is one of the world’s leading manufacturers of consumer goods, adhesives, chemicals, and other advanced materials, and 3M™ Air and Vapor Barrier Solutions help their customers build smarter ...
Accelerating B2B Purchasing Decisions Through Outcome-Based Selling
VIEW THE WEBINAR RECORDING BELOW
Complex B2B buying journeys are rarely straightforward or linear. Without strong internal sponsorship from purchasing committees, salespeople risk seeing major ...
Value Quantification in Innovation: Boost the Profitability of New B2B Products and Services
VIEW THE WEBINAR RECORDING BELOW
B2B enterprises across industries seek to create customer value by investing in the development of newer and better solutions for their customers. However, ...
Perceptions vs. Reality: Understanding and Communicating Customer Value to Boost Revenue
VIEW THE WEBINAR RECORDING BELOW
When making a final call on a purchasing decision, B2B buyers ultimately make a decision on whether the solution’s perceived value justifies the investment. ...
LeveragePoint Value Stories in Action – Manufacturing
LeveragePoint helps some of the world's leading B2B manufacturering companies quantify and communicate the differentiated value of their offerings. In this five-minute demo video, we show how ...
3M Achieves Successful Product Launch Supported by LeveragePoint Value Stories
3M is one of the world’s leading manufacturers of consumer goods, adhesives, chemicals, and other advanced materials. In 2022, they launched 3M™ VHB™ Extrudable Tape GP - a new bonding solution ...
Pricing Strategies During Economic Transitions
VIEW THE WEBINAR RECORDING BELOW
Achieving optimal pricing outcomes can be a challenge for B2B organizations - even during the less frequent periods of relative economic stability. When ...
LeveragePoint Value Stories in Action – Specialty Chemicals
LeveragePoint helps some of the world's leading Specialty Chemical manufacturers quantify and communicate the differentiated value of their offerings. In this five-minute demo video, we show how ...
The Art of Value Discovery and Value Conversations
VIEW THE WEBINAR RECORDING BELOW
Customer value management is both a science and an art. B2B marketers and sellers need to be able to not only quantify value, but also have deep value ...
Blog Signup
Subscribe to the Value Strategies Blog today
