Resources

Tool Release Notes: September 2018

September 2018 New for this release: The Value Map tool is now available for all LeveragePoint customers. A Value Map allows a Marketing user to compare multiple competitors versus an offering on price and relative performance. New features associated with…

Engaging the Professional Buyer: Utilizing Value to Close Deals and Build Relationships

TUESDAY | OCTOBER 30, 2018 | 11AM – 12PM ET Time spent with a professional buyer is precious and limited. According to CEB, Now Gartner, only 17% of the overall buying journey is spent meeting with potential suppliers. The rest…

Tool Release Notes: August 2018

August 2018 New for this release: LeveragePoint has added the first in a new suite of Market Analysis tools that provide broader market/industry modeling. Marketing users can now create Value Maps. Note: this tool is in beta release and is…

How to Put a Value Tag on Your Product

Repurposed with Purpose You may have read Ed Arnold’s popular Value Tag Whitepaper, however this introduction is simpler and setup graphically and interactively for your viewing pleasure… Every product has a price tag, but you never see a “value tag”….

Price Negotiations: The Key to Success

What’s in this whitepaper? Price negotiation skills have never been more critical and challenging than they are now. B2B companies have historically faced aggressive competitors, yet now they are also facing emerging low-priced competitive imports, low-priced local competition that seem…

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