Resources

Master Value Conversations: Creating a Value Based Business

Tuesday, August 25 at 11 AM ET Many B2B companies claim to embrace the concept of value-based pricing, but often fail to see immediate impact, causing senior management to worry that they still are not capturing their fair share of…

Tool Release Notes: July 2020

July 2020 Release Notes New for this release: The UVP Report (available from the Value Propositions tab of the Marketing home page) has been updated to include all data changes. The Value Model load process has been improved to more…

Tool Release Notes: June 2020

June 2020 Release Notes New for this release: A new Value Drivers tab, which helps users set price based on best practices around how much value to capture for each of the most common types of value. The ability to…

Mobilize Value Selling: How To Increase Your Sales Velocity

VIEW THE WEBINAR RECORDING BELOW Value Selling enables B2B companies to increase pipeline, grow average deal size, improve win rates, and reduce sales cycles.  Implementing a successful value selling program requires the creation of compelling value propositions, along with tools…

The Value Coach’s Playbook – Part 1: Quantify Value

Value Management and Value Selling are proven strategies to improve B2B commercial performance and profitability. Sustainable Value Management seldom happens by accident. Top-performing B2B businesses implement programs and disciplines to embed these efforts. Value management starts with good quantification. Great…

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