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Accelerating B2B Purchasing Decisions Through Outcome-Based Selling

Thursday, June 13th at 11 AM ET (5 PM CEST) Complex B2B buying journeys are rarely straightforward or linear. Without strong internal sponsorship from purchasing committees, salespeople risk ...

Value Quantification in Innovation: Boost the Profitability of New B2B Products and Services

VIEW THE WEBINAR RECORDING BELOW B2B enterprises across industries seek to create customer value by investing in the development of newer and better solutions for their customers. However, ...

Perceptions vs. Reality: Understanding and Communicating Customer Value to Boost Revenue

VIEW THE WEBINAR RECORDING BELOW When making a final call on a purchasing decision, B2B buyers ultimately make a decision on whether the solution’s perceived value justifies the investment. ...

LeveragePoint Value Stories in Action – Manufacturing

LeveragePoint helps some of the world's leading B2B manufacturering companies quantify and communicate the differentiated value of their offerings. In this five-minute demo video, we show how ...

3M Achieves Successful Product Launch Supported by LeveragePoint Value Stories

3M is one of the world’s leading manufacturers of consumer goods, adhesives, chemicals, and other advanced materials. In 2022, they launched 3M™ VHB™ Extrudable Tape GP - a new bonding solution ...

Pricing Strategies During Economic Transitions

VIEW THE WEBINAR RECORDING BELOW Achieving optimal pricing outcomes can be a challenge for B2B organizations - even during the less frequent periods of relative economic stability. When ...

LeveragePoint Value Stories in Action – Specialty Chemicals

LeveragePoint helps some of the world's leading Specialty Chemical manufacturers quantify and communicate the differentiated value of their offerings. In this five-minute demo video, we show how ...

The Art of Value Discovery and Value Conversations

VIEW THE WEBINAR RECORDING BELOW Customer value management is both a science and an art. B2B marketers and sellers need to be able to not only quantify value, but also have deep value ...

Communicating Intangible Value: Pricing, Marketing, and Selling the Hard-to-Quantify

VIEW THE WEBINAR RECORDING BELOW Successful value selling requires communicating the outcomes delivered by your solution in financial terms. Often, the surface-level benefits of a B2B solution ...

Align B2B Marketing & Sales: Communicating Your Value Proposition Across the Customer Journey

VIEW THE WEBINAR RECORDING BELOW The modern buyer’s journey begins well before the first sales call. Purchasing teams spend an increasing amount of time doing research before engaging with ...

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