Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation
B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals need better customer insights to design and execute more profitable…
Account-based Selling for Buyer Enablement: How Does Your Solution Address Specific Customer Problems?
VIEW FULL RECORDING BELOW Is your commercial team aligned with a focus on the specifics of your customers? B2B marketers need Account-Based Selling to succeed with Account-Based Marketing. B2B sales teams need content and tools that engage customers in conversations…
Tool Release Notes: October 2018
October 2018 Release Notes New for this release – Updates to new Value Map tool: New Variable sub-tab in the Summary tab. This allows users to create sub formula calculations for Per (unit) conversions. New Display Mode in the Summary tab….
Tool Release Notes: September 2018
September 2018 New for this release: The Value Map tool is now available for all LeveragePoint customers. A Value Map allows a Marketing user to compare multiple competitors versus an offering on price and relative performance. New features associated with…
Engaging the Professional Buyer: Utilizing Value to Close Deals and Build Relationships
View Full Recording Below Time spent with a professional buyer is precious and limited. According to CEB, Now Gartner, only 17% of the overall buying journey is spent meeting with potential suppliers. The rest of the buyer’s journey consists of…