Increase Your Qualified Sales Opportunities Pipeline
The increasing cost of sales requires early qualification by sales for potential customer opportunities before assigning valuable sales resources. A Value Proposition allows sales reps to articulate industry expertise by identifying relevant business challenges facing customers, typical financial results (TCO, ROI, cost savings etc.) similar industry customers have achieved, and, revises data assumptions based on customer feedback that dynamically calculates new financial results. Dynamic Value Propositions resonate quickly with stakeholders as reps communicate only “pain points” of interest to customers, and creates a competitive differentiation in the process. A conservative 5-10% increase in qualified opportunities at current close rates will increase top-line revenue by 20-30% annually.
Consistency of Value Messaging and Updated Content Sales Delivers to Customers
Whether you’re a high technology market leader, competing against industry “titans”, or, selling disruptive technology, it’s a fact that the average sales rep has difficulty finding the right content, for the right customers at the right time in the sales cycle. Dynamic Value Propositions are securely stored in a central repository and accessed in the Cloud allowing marketing to include the most relevant content and value messaging for industry specific customers. Every Value Proposition downloaded by sale reps is “ready to present” thus decreasing time reps spend organizing presentations. Onboarding of new reps reduces time to acquire industry knowledge and close initial sales by using Value Propositions.