Cookie policy

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LAST UPDATED: July 23, 2021

LeveragePoint Innovations (“LeveragePoint”, the “Company”, “we”, “our”) uses cookies on our corporate website and our LeveragePoint for Value Management software-as-a-service tool (the “Tool”). Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on our corporate website or on our Tool, your choices regarding cookies, and further information about cookies.

Corporate Website: By visiting our Website, you accept the use of cookies in accordance with this Cookie Policy. In particular, as a visitor to our Website (“Visitor”), you accept the use of Analytics Cookies for the purposes described below. If you do not accept the use of these cookies, please disable them following the instructions in this Cookie Policy.

Tool: By registering as a user of our Tool (“User” or “Users”), accessible when you log into the LeveragePoint Tool, you will be required to accept the “Strictly Necessary” cookies described below. This category of cookies cannot be disabled and are necessary for your use of our Tool.


Cookies are small text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device and to store user preferences. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit


The types of cookies used on our Website and our Tool can be classified into one of two categories:

1. First-party Cookies or Third-party Cookies

  • First-party Cookies – First-party cookies are set by the website you are visiting and they can only be read by that site.
  • Third-party Cookies- Third-party cookies are set by other organizations that we use for different services. For example, we use external analytics services and these suppliers set cookies on our behalf in order to report what’s popular and what’s not. The website you are visiting may also contain content embedded from YouTube, for example, and these sites may set their own cookies.

2. Strictly Necessary Cookies or Analytics Cookies.

  • Strictly Necessary Cookies – These cookies are essential in order to enable you to log into your User account for the Tool and use its features. These cookies do not gather personal information about you other than IP address. This category of cookies cannot be disabled if you want to use the Tool. We do not have any strictly necessary cookies on our website.
  • Analytics Cookies – These cookies collect information about how visitors use a website, for instance, which pages visitors go to more often, and if they get error messages from web pages. These cookies do not collect information that identifies you. All the information that these cookies collect is anonymous and is only used to improve how a website works. Our Website uses Google Analytics, Pardot, CrazyEgg, Drift, and VisitorQueue and our Tool uses Google Analytics (collectively, “Analytics Partners”). Information collected by cookies set by our Analytics Partners will be transmitted to those Analytics Partners and stored on servers in the United States of America in accordance with the privacy practices of each Analytics Partner. You may opt out of tracking by Analytics Partners by visiting their websites and following their instructions.


If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, some of our pages might not display properly, and you won’t be able to use our Tool.

  • For the Chrome web browser, please visit this page from Google: Chrome
  • For the Internet Explorer web browser, please visit this page from Microsoft: Internet Explorer
  • For the Firefox web browser, please visit this page from Mozilla: Firefox
  • For the Safari web browser, please visit this page from Apple: Safari
  • For any other web browser, please visit that web browser’s official web pages.


SourceUseCookie NamePurpose
LeveragePointToollogin_typeFirst-party cookie. Used to keep track of the user session information and is required for secure access to the tool. It expires upon session time-out.
.ASPXAUTHFirst-party cookie. Used to determine if a user is authenticated and is required for secure access to the tool. It expires upon browser closing.
CBFirst-party cookie. Used to allow the User to temporarily hide our cookie usage notice for the rest of the session. It expires after the session ends.




SourceUseCookie NamePurpose
LeveragePointToollogin_typeFirst-Party cookie. Used to ensure that the login type presented to the User matches the screen of the last time they logged in to the Tool. It expires in one year.
login_reasonFirst-party cookie. Used to display the reason why the User logged out (generally a time-out or a log-in error). It expires after the session ends.
_ga, _gidFirst-party cookies. Used by Google Analytics to distinguish between Users to our Tool. They expire between one day and two years.
_gatFirst-party cookie. Used by Google Analytics to throttle the request rate, limiting the collection of high traffic data requests. It expires after the session ends.
LeveragePointWebsite_ga, _gidFirst-party cookies. Used by Google Analytics to distinguish between Visitors to our Website. They expire between one day and two years.
_gatFirst-party cookie. Used by Google Analytics to throttle the request rate, limiting the collection of high traffic data requests. It expires after the session ends.
visitor_idFirst-party cookie. The visitor cookie includes the name “visitor_id” plus the unique identifier, which is derived from the tracking code placed on the website. It expires after 10 years.
EuCookieThird-party cookie. This cookie is used to remember if the Visitor has accepted cookie policy.
Google AnalyticsWebsite1p_JAR, NIDThird-party cookies. Used to collect Website statistics and track conversion rates. They expire between one week and six months.
gac_Third-party cookies. Used to provide Google AdWords with a more reliable way to measure interactions Visitors have with the Website. They expire in two years.
Google Doubleclick.netWebsiteIDE, cto_lwidThird-party cookies. Used to collect Website statistics and track conversion rates. They expire between one week and six months.
AddtoAnyWebsite_utma, _utmz, _cfduid,
page_services, _uuid, _uvc
Third-party cookies. Used for buttons such as LinkedIn, Facebook, Twitter and functions involving the exchange of information with this services and the social media services. They expire between the session ending and two years.
PardotWebsitevisitor_id, pi_opt_in,
visitor_id-hash, lpv, Pardot
Third-party cookies. Used to collect information for marketing purposes in order to make customer communications relevant and help us understand the performance of our marketing campaigns. They expire between the session ending and two years.
YouTubeWebsiteRequests, APISID, HSID,
Visitor_Info_1_live, YSC,
Third-party cookies. Used to view our videos. We embed videos from our official YouTube channel and may set cookies on your computer once you click on the YouTube video player to view our videos. They expire between the end of the session and twenty years.
Drift.Targeting.numberOfVisits, Drift.Targeting.numberOfSessions, Drift.Targeting.currentPageViewStarted, Drift.Targeting.currentSessionStartedAt, Drift.Targeting.previousSessionStartedAt, Drift.Targeting.previousSessionEndedAt, Drift.Targeting.activeSessionStartedAt, Drift.Targeting.originalReferrer,
Drift.Targeting.previousPage, Drift.Targeting.currentReferrer, Drift.Targeting.searchTerm, Drift.Targeting.referrerDomain,
Third-party cookies. Used by our chat provider to remember information you provide via chat on subsequent site visits, improve targeting, site navigation data (including pages viewed, referring source/domain/search terms and site visit history), improve load speed, and mark whether you have provided contact information with your consent (this does not directly relate to any email address you submit).
CrazyEggWebsitesid, _ceir, is_returning,
_CEFT, _ceg.s, _ceg.u,
s, u, cer.s, cer.v
Third-party cookies: Used to track user experience experiments, Visitor sessions and on-page behavior and activity, with the goal of improving the quality of the Website.
Visitor QueueWebsitea_vid, vq_utm_source, vq_utm_term, vq_utm_medium, vq_initial_sourceThird-party cookies: Used to distinguish IP’s, source of traffic to the site, search terms used, medium used to access site, and to further track source data.


If you would like to contact us about cookies please email us at


This is a snapshot of how we use cookies today. Any changes we may make to our cookie policy in the future will be posted on this page. We encourage you to check for updates on this page periodically.



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