NURTURE STRATEGIC ACCOUNTS

HomeNurture Strategic Accounts

Retain and grow your existing accounts by focusing customer engagement on quantified outcomes delivered.

Communicating ongoing value delivered post-sale is a critical discipline practiced by leading B2B account management and customer success teams. By demonstrating the real financial impact of your solution during customer implementations and business reviews, your organization can transform closed opportunities into long-term, profitable partnerships.

How it Works

LeveragePoint value stories help account professionals orient implementation calls, account check-ins, and business reviews on the positive financial impact their solution creates. By updating their unique value story during each call, your customer team will translate promises made during the value-selling process to outcomes delivered, providing a powerful business case to renew and expand.

Outcome-Based Client Onboarding

Some accounts require extra attention in order to achieve success. Uncover instances within your install base where your customers are not yet realizing the financial impact of your solution – before it’s too late. By identifying specific value and financial challenges early-on through a customer value lens, your team can help mitigate churn, improve retention, and increase customer satisfaction.

Streamline the Renewal Lifecycle

Our interactive value stories help fast-track the renewal process in a collaborative manner by continuously conveying the ways your economic impact supports their business objectives and goals. By working together on a shared business case throughout the year, your deliverables will be well-aligned with your customer’s success criteria and KPIs, resulting in a clear financial justification for continued investment in your solution.

Unearth Account Expansion Opportunities

Success is contagious. By highlighting the economic impact your solution is delivering for the customer on an ongoing basis, your account team will be able to identify expansion, cross-sell, and up-sell opportunities as the customer discovers the potential benefits of a deeper investment in your product portfolio across teams and business units.

INCREASE YOUR B2B SALES

LeveragePoint is a cloud solution that aligns product, pricing, marketing, sales enablement and sales teams around creating, communicating, and capturing value. Our tool allows these teams to collaborate internally around building a value-based strategy that can be transformed into dynamic value propositions that sales can use to clearly communicate the value of your offering from the very first sales call.

Skip to content