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Value Story Telling is Key to New Product Launch Success Q&A

LeveragePoint’s January Webinar, Value Story Telling is Key to New Product Launch Success, Q&A: Why not do this all (value propositions) using spreadsheets and PowerPoints in a shared drive? This is usually the default solution. The biggest problem is it’s…

Frame Customer-Centric Conversations to Get the Best Results: Units Matter – per Year, per Part, per Patient, per Pound

There is an unavoidable question in early B2B sales calls: “How much does it cost?”  Any experienced buyer wants to figure out quickly whether to spend their time learning about our product.  As part of that, they need a fast…

Value Story Telling is Key to New Product Launch Success

As many of us know, the track record for new product launches isn’t a pretty picture. Frankly, the success rate has been dismal for a long time – only 1 out of 4 new products ever reach their revenue or…

How B2B Enterprises Drive Successful Value Selling: 5 Tips on How and Where to Start

CRM data from organizations adopting value selling show that opportunities where a Value Proposition is used (1) have 5-15% higher win rates and (2) 5-25% higher price outcomes. This is reason enough to invest the time and bandwidth to provide…

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