As we wind down the final days of 2021, we look back to some of our favorite videos, case studies, webinars, and blogs from the past year. Over the past twelve months, we explored ways that B2B companies are achieving commercial success through ...
For our October Webinar, Michel van den Berge, AVP Marketing at Agilent Technologies, explored the process and technology behind Agilent’s Design to Value initiative that resulted in better decision-making in the stage gate process, a ...
For our September Webinar, Timothy Matanovich, Chief Enlightenment Officer at Value and Pricing Secrets, explored the key factors that impact the successful implementation of outcome-based pricing strategies. After the session, he answered ...
For our August Webinar, Bob Apollo, Chief Outcomes Officer at Inflexion-Point, explored ways to make a rational and emotional case for change through value and outcome-based selling. After the session, he answered questions from the webinar ...
For our July Webinar, Brian Hannon, VP of Sales at LeveragePoint, explored the multiple positive impacts that result from strong B2B value conversations, including milestones during the customer journey, that enable B2B organizations to grow ...
For our June Webinar, Todd Snelgrove, Founding Partner at Experts in Value, shared the keys to implementing a successful Value Management program, drawing from over 20 years of global value selling and commercial excellence experience. After ...
For our June Webinar, Todd Snelgrove, Founding Partner at Experts in Value, shared the keys to implementing a successful Value Management program, drawing from over 20 years of global value selling and commercial excellence experience. At the ...
Disruption is ambiguous. Sometimes it’s good. Sometimes it’s not.
Disruptive technologies improve our health and well-being. Disruptive business models revolutionize markets, create fortunes, and drive economic growth.
Disruptive behavior ...
For our April Webinar, Joanne Smith, President at Price to Profits Consulting, explored a 5-step process for embedding pricing confidence in B2B sales teams. At the end of the session, she answered questions from the audience. In this blog, we ...
In the world of B2B marketing and sales, a hyperfocus on the customer has been one of the predominant trends in the past 5-10 years. During this time, B2B software companies have stood up entire customer success teams with a dedicated focus ...