Value Strategies Blog

For our September Webinar, Brian Hannon shared ways to get the most of your marketing research spend by using it throughout your sales process.  To conclude the webinar, he answered some questions from the audience. Here are his live answers:…

Picture the marriage of two large enterprises. Each one brings an array of B2B products and services sold to the same customers.  The starting point for post-merger integration consists of two groups of product managers, two sales teams, two service…

Picture a company with a number of complex products. They have long provided the services to ensure their products’ effective implementation.  These products are used in specific applications: surgery, agriculture, animal health, food production, lab testing, construction, installation in other…

For our August Webinar, Tim J.  Smith, PhD, walked through best practices for clarifying value propositions, setting your prices from those value propositions, and leveraging that value story into new country markets.  To conclude the webinar, he answered some questions…

If you Google “Product Bundling on Amazon,” near the top of the first page, there is a tray of 10 videos explaining how to use Fulfillment by Amazon (“FBA”) to design and sell bundles to online retail customers.  Selling products…