The most impactful way B2B organizations can improve the overall effectiveness of B2B value selling efforts is by improving the quality of value content used by sales. Well-designed content that ...
Value selling initiatives have long been deployed by leading B2B organizations in an effort to boost sales outcomes and bottom-line productivity. By delivering superior innovation value, these ...
Generative AI is already transforming both the way B2B organizations operate, and how the individuals that comprise them execute their day-to-day responsibilities. In our October webinar, we ...
For our September Webinar, John Shulman, CEO at Alignor, explored strategies for communicating differentiation that help sales teams successfully navigate customer price pressure objections. ...
For our August Webinar, Nick Nalepa, Director of New Ventures at Echobreakers, shared a monetization framework for sustainability within the value chain, as well as actionable strategies for B2B ...
For our August Webinar, Nick Nalepa, Director of New Ventures at Echobreakers, shared a monetization framework for sustainability within the value chain, as well as actionable strategies for B2B ...
Earlier this year, Todd Snelgrove shared best practices in incorporating value quantification and communication into the innovation process during a live webinar. During the session, he shared a ...
The new millennium has been an era of sweeping change for B2B sales. The internet has flattened the battlefield between legacy incumbents and scrappy upstarts. Automation, inside/remote sales ...
For our June Webinar, Bob Apollo, Chief Outcomes Officer at Inflexion-Point will shared a framework for testing and verifying value in sales conversations throughout the buyer’s decision ...
Global R&D spend has tripled in real terms over the past 30 years, reaching $2.5t in 2022, with hardware technology, healthcare, and software the largest drivers by vertical. Despite this ...
