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Making B2B Sales Tools Useful: Get More Out of Your Value Calculators

Do your sales teams have value calculators?  If so, when do they use them? Value calculators are vital to sales teams, because buyers do the math.  A CFO Magazine survey of Buyer Executives found that over 90% of enterprise buyers…

Top 10 Value Strategy Posts of 2016

You probably thought your inbox had seen the last of the 2016 wrap-up emails, but LeveragePoint is here saving the best for last! 2016 was the year of content. We produced more blogs than ever before for all professionals interested…

B2B Sales Reps Want Sales-ready Content – Not More Sales Enablement Programs!

What’s your immediate reaction to these research findings for B2B sales people? Executive buyers were asked by Forrester Research- Are vendor sales people prepared for your meetings? 77% of reps failed to understand my issues and where they can help!…

A Millennial Marketer’s Spin: “Sales isn’t using my content”

Alright fellow marketers, it’s time to get real. I enjoy, much like the rest of the professionals with my job title, the sweet satisfaction that blaming my shortcomings on my sales team brings. Why not, right? They really are the…

A Millennial’s Spin: How a 24-Year-Old Answers the Tough Questions about Value Selling

Taylor here, with a little Thanksgiving treat for you Americans, and just a plain ‘ole treat for the rest. As most of you know, selling your product or solution is one thing, but getting people to use it is another….

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