Capture Maximum Revenue from New Product Offerings
Effective Value Propositions articulate the reasons why customers do business with your company compared to competition or the status quo. Two critical objectives with new product launches are to capture early stage wins from targeted companies and create qualified sales opportunities that expand the sales pipeline for future revenue. Sales teams are most effective at capturing initial new product revenue when they can present the quantified value of your solutions at product launch.
Drive More Profitable Revenue with Value-based Pricing
Leading specialty chemical companies compete on value and not just a price based on competitors pricing or a cost plus approach. Sales reps present the economic customer value of your solution that clearly demonstrates bottom-line results (increased sales, reduced costs, decreased time to market etc.) your typical customers derive. Customers buying based on the value they receive from your offering will agree to lower discounts.