Digital Value Selling Tool
Create, Communicate and Capture Value
Value Propositions provide key reasons why customers should buy, as well as quantified estimates of what these reasons are worth, giving sales the confidence to negotiate win-win deals.
GET A DEMONext Webinar
Do Your Reps Convey Your Solution’s Value?
What is your customer’s business case to buy? Many B2B companies invest heavily in marketing research from analysts such as Gartner, Forrester or IDC, as well as internally-developed case studies to establish their solution’s value. They do this with a demand generation objective, but often fail to get significant traction with this content in sales conversations. Are your sales teams capturing the full value of this content?
In this webinar, Brian Hannon, VP of Sales at LeveragePoint, will share best practices for incorporating marketing research at every stage in the sales process.
REGISTERValue Strategies Blog
Exclusive Insights from Industry Experts
The Value Strategies Blog has quickly become a go-to source of information for B2B professionals interested in bringing a collaborative approach of customer value to their organization.
SUBSCRIBEValue Management
Price vs. Value Management
“A failure to understand value…will result in a disconnect between what product teams are building, what pricing teams are pricing, what marketing is communicating, and what sales teams are selling, leading to fewer profitable sales and poorer financial performance.” – Dr. Thomas Nagle
READ MOREWhat We Do
LeveragePoint is the only software solution changing the way companies create, communicate and capture value.
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B2B Deals
Give reps confidence talking the customer’s language by addressing relevant business issues, showing financial results, and accessing the best content for the customer.
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Have Better Sales Conversations
Establish early credibility with industry knowledge, and create a groundwork for collaborative discussion about the potential impact for the customer.
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Understand Value-Based Pricing
Provide product management and marketing with a simple framework to quantify value, making it easy to understand the impact of their products on their customers’ business.
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Achieve New Product Goals
Rapidly set value-based prices for product launch and publish powerful Value Propositions to accelerate early customer sales and generate momentum.
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See How LeveragePoint Helped These Clients
LeveragePoint respects our clients' privacy; most customer names are confidential.
You cannot continue to do value-based pricing, value modeling, and value propositions in Excel and PowerPoint. True value champions industrialize their value management process using software. I have now used LeveragePoint for 7 years, and it’s the best for marketing, pricing, and sales teams.
Prior to seeing output of LeveragePoint, and presenting it to two customers, the majority of the C-suite was insisting that we launch this product at the same price as the old product.
I have never felt so confident going into a deal at list price.
Determining the right pricing for some of my new solutions monopolizes my time, especially when we have nothing to compare against in the market. LeveragePoint has shown me how to better analyze the economic impact each solution will make on my clients’ bottom lines, and I usually find that I would have underpriced my solutions without LeveragePoint.
One of my clients notified us that they would be leaving us at the end of their contract. We then put a team together to use LeveragePoint to visually show the client the financial value of their relationship with us. The LeveragePoint discussion in conjunction with consulting services and other relationship rebuilding activities kept this client in our portfolio, and this client has increased their spend with us by over 50%.
All of my Product Managers will complete a LeveragePoint value analysis before releasing their solutions in the market. We just cannot afford not to use LeveragePoint.
Some of our solutions have complex technical functionality which presents significant challenges when meeting with business decision makers. LeveragePoint helps me to quickly develop a presentation to translate technical features into a business case.
Overall we estimate a 2-4% increase in gross margin on all new projects/offers dealt with.
Featured White Paper
Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation
B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals need better customer insights to design and execute more profitable segmented pricing. The best commercial teams focus their organizational energy on their Value Propositions, shining the spotlight on the audience that matters to all of them – the Customer.
On-Demand Webinar
Price Negotiations: The Key to Success
Join Joanne Smith, President of Price to Profits Consulting, former DuPont Pricing Leader and author of “The Price Negotiation Playbook”, as she shares practical approaches to improve your sales team’s price negotiation skills. This is based on Joanne’s extensive experience with hundreds of B2B businesses to significantly improve your ability to stop excessive price discounts and to effectively raise price.
Featured Blog Post
Gartner Sales & Marketing Conference Recap
In October we attended Gartner’s Sales & Marketing Conference where we joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of these functions. There was a lot to take in, but this post will do its best to summarize overarching themes and key takeaways to think about as you discuss and strategize 2019 initiatives.
LeveragePoint for Your Business
Serving B2B Companies Like You
Top B2B companies in the specialty chemical, manufacturing, high technology, healthcare, and software & services industries utilize LeveragePoint to build and execute their value-based strategy.
Specialty Chemical
Deliver higher revenue and margin growth
Manufacturing
Demonstrate the value of your differentiation
High Technology
Increase top-line revenue and qualified opportunities
Healthcare
Drive the value of your products in healthcare
Software & Services
Validate ROI of solutions that reduce risk and increase profit