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Featured White Paper

Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation

B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals need better customer insights to design and execute more profitable segmented pricing. The best commercial teams focus their organizational energy on their Value Propositions, shining the spotlight on the audience that matters to all of them – the Customer.

Monthly Webinar

Realize Value from Product & Service Bundles: Pricing & Selling Packaged B2B Solutions

Almost all B2B businesses not only provide products, but increasingly deliver related services. Innovation, increasing complexity, and M & A naturally drive commercial teams to consider bundled systems and packaged solutions as their offering strategy. Understanding customer value is a critical tool in answering the following questions:

  • What are the best package designs?
  • How should packages be priced and sold relative to their a la carte components?
  • Do bundled systems create opportunities to segment pricing and reset pricing metrics?
  • Should packaged solutions become the primary go to market strategy?
  • Should a la carte products and services continue to be offered?

In this webinar, Peyton Marshall will provide a framework to answer these questions by identifying the six good reasons to offer packaged solutions, exploring their implications with real-world examples, and highlighting common pitfalls in bundling strategies.

Featured Blog Post

Gartner Sales & Marketing Conference Recap

In October we attended Gartner’s Sales & Marketing Conference where we joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of these functions. There was a lot to take in, but this post will do its best to summarize overarching themes and key takeaways to think about as you discuss and strategize 2019 initiatives.

LeveragePoint for Your Business

Serving B2B Companies Like You

Top B2B companies in the specialty chemical, manufacturing, high technology, healthcare, and software & services industries utilize LeveragePoint to build and execute their value-based strategy.