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You cannot continue to do value-based pricing, value modeling, and value propositions in Excel and PowerPoint. True value champions industrialize their value management process using software. I have now used LeveragePoint for 7 years, and it’s the best for marketing, pricing, and sales teams.
Prior to seeing output of LeveragePoint, and presenting it to two customers, the majority of the C-suite was insisting that we launch this product at the same price as the old product.
I have never felt so confident going into a deal at list price.
Determining the right pricing for some of my new solutions monopolizes my time, especially when we have nothing to compare against in the market. LeveragePoint has shown me how to better analyze the economic impact each solution will make on my clients’ bottom lines, and I usually find that I would have underpriced my solutions without LeveragePoint.
One of my clients notified us that they would be leaving us at the end of their contract. We then put a team together to use LeveragePoint to visually show the client the financial value of their relationship with us. The LeveragePoint discussion in conjunction with consulting services and other relationship rebuilding activities kept this client in our portfolio, and this client has increased their spend with us by over 50%.
All of my Product Managers will complete a LeveragePoint value analysis before releasing their solutions in the market. We just cannot afford not to use LeveragePoint.
Some of our solutions have complex technical functionality which presents significant challenges when meeting with business decision makers. LeveragePoint helps me to quickly develop a presentation to translate technical features into a business case.
Overall we estimate a 2-4% increase in gross margin on all new projects/offers dealt with.
Featured White Paper
Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation
B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals need better customer insights to design and execute more profitable segmented pricing. The best commercial teams focus their organizational energy on their Value Propositions, shining the spotlight on the audience that matters to all of them – the Customer.
The Art of Designing and Testing EVE® Models
Economic Value Estimation® models require both customer and competitive data along with a heavy dose of analytical skill. With practice, the mathematical side of designing high-quality EVE® models can become systematic. What is often less obvious is the soft and intuitive side of crafting value stories, testing EVE® with customers, and building team alignment. The art of EVE® design cannot be taught in standard training sessions. It requires soft skills and social intelligence.
In this webinar, Stephan Liozu will discuss this difficult-to-acquire aspect of designing and testing EVE ®.
Featured Blog Post
The Value Coach’s Playbook: 1.1. Midfielders: Prepare to Quantify Value - Frame the Discussion
Coaches make the difference between pickup soccer and championship football. In business, great value coaches help their teams achieve commercial excellence.
In the first part of this blog series, we focus on how product marketers and marketers act as midfielders for their business teams, focusing on best practices to quantify value and assisting their sales teams in achieving commercial excellence.
LeveragePoint for Your Business
Serving B2B Companies Like You
Top B2B companies in the specialty chemical, manufacturing, high technology, healthcare, and software & services industries utilize LeveragePoint to build and execute their value-based strategy. We are SOC 2 and GDPR certified to support the needs of major enterprises.
Deliver higher revenue and margin growth
Demonstrate the value of your differentiation
Increase top-line revenue and qualified opportunities
Drive the value of your products in healthcare
Software & Services
Validate ROI of solutions that reduce risk and increase profit