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Featured White Paper

How to Put a Value Tag on Your Product

Economic theory says that customers are willing to pay more for products that deliver them higher value. If every product in the world had a value tag, then selling products would be much simpler than it is today. But few, if any, do and that’s because most sellers think that calculating value is too difficult. Actually, calculating the economic value of your offering is easier than you think.

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Generate B2B Value Propositions for Sales Team Adoption

Value Propositions help sales early in the sales cycle to prepare for calls, build sales confidence, qualify opportunities and engage customer executives. They help sales and presales work together as they highlight differentiation, focus on the customer not the product, design better customized solutions and collaborate with the customer to agree on a business case to buy. But generating Value Propositions that are adopted is an acquired skill that takes strong attention to sales and presales clarity and usefulness.

Featured Blog Post

Nailing the Successful New Product Introduction

We product managers currently manage to hit the nail on the head ONLY 1 out of 4 times with new product introductions. In other words, 3 out of 4 product launches FAIL to hit their revenue goals and some do quite badly. Can our performance really be that horrible? I’m sorry to say that multiple studies verify this fact.

LeveragePoint for Your Business

Serving B2B Companies Like You

Top B2B companies in the specialty chemical, manufacturing, high technology, healthcare, and software & services industries utilize LeveragePoint to build and execute their value-based strategy.