Digital Value Selling Tool
CREATE, COMMUNICATE AND CAPTURE VALUE
Value Propositions provide key reasons why customers should buy, as well as quantified estimates of what these reasons are worth, giving sales the confidence to negotiate win-win deals.REQUEST A DEMO
See How LeveragePoint Helped These Clients
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You cannot continue to do value-based pricing, value modeling, and value propositions in Excel and PowerPoint. True value champions industrialize their value management process using software. I have now used LeveragePoint for 7 years, and it’s the best for marketing, pricing, and sales teams.
Prior to seeing output of LeveragePoint, and presenting it to two customers, the majority of the C-suite was insisting that we launch this product at the same price as the old product.
I have never felt so confident going into a deal at list price.
Determining the right pricing for some of my new solutions monopolizes my time, especially when we have nothing to compare against in the market. LeveragePoint has shown me how to better analyze the economic impact each solution will make on my clients’ bottom lines, and I usually find that I would have underpriced my solutions without LeveragePoint.
One of my clients notified us that they would be leaving us at the end of their contract. We then put a team together to use LeveragePoint to visually show the client the financial value of their relationship with us. The LeveragePoint discussion in conjunction with consulting services and other relationship rebuilding activities kept this client in our portfolio, and this client has increased their spend with us by over 50%.
All of my Product Managers will complete a LeveragePoint value analysis before releasing their solutions in the market. We just cannot afford not to use LeveragePoint.
Some of our solutions have complex technical functionality which presents significant challenges when meeting with business decision makers. LeveragePoint helps me to quickly develop a presentation to translate technical features into a business case.
Overall we estimate a 2-4% increase in gross margin on all new projects/offers dealt with.
Featured White Paper
Value Propositions for Your Customer Audience: ABM, ABS, and Pricing Segmentation
B2B marketers need ABS to succeed with ABM. B2B sales teams need content and tools that engage customers in conversations about what your solution will deliver for them. Pricing professionals need better customer insights to design and execute more profitable segmented pricing. The best commercial teams focus their organizational energy on their Value Propositions, shining the spotlight on the audience that matters to all of them – the Customer.
Realize Value from Product & Service Bundles: Pricing & Selling Packaged B2B Solutions
Almost all B2B businesses not only provide products, but increasingly deliver related services. Innovation, increasing complexity, and M & A naturally drive commercial teams to consider bundled systems and packaged solutions as their offering strategy. Understanding customer value is a critical tool in answering the following questions:
- What are the best package designs?
- How should packages be priced and sold relative to their a la carte components?
- Do bundled systems create opportunities to segment pricing and reset pricing metrics?
- Should packaged solutions become the primary go to market strategy?
- Should a la carte products and services continue to be offered?
In this webinar, Peyton Marshall will provide a framework to answer these questions by identifying the six good reasons to offer packaged solutions, exploring their implications with real-world examples, and highlighting common pitfalls in bundling strategies.
Featured Blog Post
Gartner Sales & Marketing Conference Recap
In October we attended Gartner’s Sales & Marketing Conference where we joined leaders in sales, marketing, and sales enablement to discuss latest trends, Gartner research, and the future of these functions. There was a lot to take in, but this post will do its best to summarize overarching themes and key takeaways to think about as you discuss and strategize 2019 initiatives.
LeveragePoint for Your Business
Serving B2B Companies Like You
Top B2B companies in the specialty chemical, manufacturing, high technology, healthcare, and software & services industries utilize LeveragePoint to build and execute their value-based strategy.
Deliver higher revenue and margin growth
Demonstrate the value of your differentiation
Increase top-line revenue and qualified opportunities
Drive the value of your products in healthcare
Software & Services
Validate ROI of solutions that reduce risk and increase profit