Ed Mallen has over 30 years of professional management experience in software and systems. He started his career at IBM. As Vice President of US Sales at Interleaf, he was part of the team that built the company to $100 million in sales, an IPO and subsequent financings. As Vice President of Software Products for Xerox Imaging Systems he led the marketing and development of TextBridge, which became the premiere OCR product in the world. He joined Xionics as an Executive Vice President at an early stage, and helped grow the company to $40 million in sales, building the sales, support, product management and marketing teams that positioned Xionics for a successful IPO. As President and CEO of Profile Systems he led the company’s success in pursuing vertical markets and solutions, leading to acquisition by Comergent Technologies, where he became a Senior Vice President. He was CEO of OzVision, a leading supplier of video services for the security industry. He is now CEO of TimeTrade Systems Inc., a sales enablement software company. A graduate of Macalester College, he is chairman of the Board of TimeTrade and of HealthWyse.
Peyton Marshall is CEO and Chairman of the Board of LeveragePoint. For 15 years he served in senior management roles in healthcare products and IT companies, having been CFO and Acting CEO of Panacos Pharmaceuticals, Inc., CFO of EPIX Pharmaceuticals, Inc. and CFO of The Medicines Company through their initial public offering and the commercial launch of Angiomax®. Before that, he was an investment banker for 12 years in London at Union Bank of Switzerland, and at Goldman Sachs where he was head of European product development. He has served on the faculty of the Economics Department at Vanderbilt University. Dr. Marshall holds an AB in Economics from Davidson College and a PhD in Economics from the Massachusetts Institute of Technology.
Chris Paul has over thirty-five years of technical engineering and executive level experience with a proven track record in building and scaling cloud technology teams and platforms. He is currently CTO/VP Engineering at Better Outcomes Corporation, a digital health company creating a new standard for health outcomes information. Previously he was CTO/VP of Engineering of Continuum Managed Services .Prior to that, he was Vice President of Engineering for InsightSquared, a producer of SalesForce analytic tools for small and midsized businesses. Before that, he was Vice President of Engineering at Blueleaf, Vice President of Engineering at Visible Measures, Chief Technology Officer at NameMedia, Chief Technology Officer at Brainshark, and Vice President of Engineering at net.Genesis. Prior to net.Genesis, he was CEO and Chief Technology Officer of Working Set, Inc., a database product development company that he founded in 1984 that was later acquired by PC DOCS. He is a graduate of Carnegie Mellon.
Richard Orlando was previously President and CMO of LeveragePoint. Prior to that, he served as EVP, Sales & Marketing at Biscom, Inc. He has held multiple senior leadership positions at companies, such as Saztec International/Datamatics Ltd., CMGI, Data General and Wang Laboratories. His primary areas of expertise are in sales & marketing, operations, and Web 2.0 implementations to drive new business. Mr. Orlando holds a BA in Business Management from Northeastern University.
John is an innovator in the pricing and value management fields and has personally developed many of the strategic pricing tools used by companies across the globe. These innovations have helped firms around the world elevate pricing from a tactical function to a strategic lever for profitable growth. John writes frequently on pricing and has been recognized as one of the leading authors in marketing and pricing. He is co-author with Tom Nagle and Joseph Zale of The Strategy and Tactics of Pricing, 5th ed., the leading book on pricing for over two decades.
His recent professional experiences include working as a Founder at Value Management Advisors, a Partner at Monitor Group, Vice President at Strategic Pricing Group and as a Marketing Professor at Boston College. He currently serves on the executive faculty at the University of Chicago and has taught at executive programs at Duke, Columbia University and the University of North Carolina. He received his BS from Auburn University in Electrical Engineering, his MBA from Indiana University, and PhD from the University of North Carolina.
Stephan M. Liozu is Chief Value Officer of the Thales Group and Chief Marketing Officer of Thales Inc. in the USA. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences. He authored three books, Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited three books, Innovation in Pricing – Contemporary Theories and Best Practices (2012), The ROI of Pricing (2014), and Pricing and the Salesforce (2015). Stephan sits on the Advisory Board of LeveragePoint Innovation and of the Professional Pricing Society. He is a Strategic Advisor to 360pi, The Kini Group, and PriceSenz.
Dr. Nagle founded the Strategic Pricing Group in 1987, the year he published the first edition of The Strategy and Tactics of Pricing. He has been a Partner at Monitor Group and is currently a Senior Advisor on Pricing and Profitability Management at Deloitte. He provides intellectual leadership in many of Deloitte’s consulting projects and is a highly sought-after speaker and author, both in the U.S. and abroad. A long term sponsor of the Professional Pricing Society, Dr. Nagle is a frequent keynote speaker at their annual conferences. Prior to founding SPG, Dr. Nagle was a professor of marketing and strategy at the University of Chicago and Boston University. He is a graduate of Penn State University and received his PhD from UCLA.
Christopher Provines is currently CEO of Value Vantage Partners and has over twenty-four years of global experience. He began his career in hospital finance and reimbursement. After graduate school, he joined Johnson & Johnson and later moved to Siemens Healthcare. His roles have included vice-president-level positions at both companies. He is a world-leading thought leader in selling, defending, and capturing value. He is an advisor to many of the world’s leading companies. He is the author of two books: Healthcare Value Selling and Strategic Pricing for Medical Technologies. He is on the Board of Advisors for The Professional Pricing Society and is an award-winning adjunct professor at Rutgers University, where he teaches in the Supply Chain Management and Marketing Sciences Department. His research interests include the transformation of supply chains and the implications for suppliers.