How do LeveragePoint Value Propositions differ from other online ROI calculators and Value Calculators used by Sales?
With a LeveragePoint subscription, product management, and marketing teams can build as many Value Propositions as they want, using value drivers, variables, data, and previous Value Propositions to meet the specifics of a sales situation. Login access can be made available to contractors, consultants, and distributors. Complex calculations can be embedded in the tool, data can be fed by users and the analysis that presales professionals want for their conversations is available and transparent. Yet complexity can be hidden and the value proposition can be simplified and streamlined for the general user.
How is LeveragePoint different from spreadsheets?
LeveragePoint provides functionality to keep data secure, manage its access, and keep it up to date. Our technology is scalable for organizations of any size. LeveragePoint establishes a common, structured method and language that everyone in your organization can use when making value-based product, marketing, pricing, and sales decisions. In comparison, spreadsheets suffer several drawbacks. They tend to be individual creations that are not scalable or user-friendly, and often become outdated or lost. Because spreadsheets lack embedded structure, spreadsheets are often hard for anyone except the spreadsheet author to understand and follow. LeveragePoint’s common framework and clear layout and naming of variables make it possible for anyone to understand the math. As teams change, the content of LeveragePoint can become a key point of continuity and uninterrupted improvement.
By the way, you don’t need to throw out your spreadsheets if you use LeveragePoint. It is fast and easy to transfer these to the application. And graphics are automatically generated from the content structure of the tool. Marketing and product management users have the ability to structure quickly and easily customized graphs and displays that work in customer conversations.
How is LeveragePoint different from PowerPoint?
LeveragePoint is an online application that is natural for millennials and easy to use for non-technical Gen-Xers and baby boomers. Sales users point and click to get information, videos, content, assumptions, and calculations that customers care about. LeveragePoint users can get straight to the information that matters to that conversation without scrolling through slides and without distracting content the customer with information unnecessary to that conversation. A LeveragePoint Value Proposition helps your sales users make a customized business case for your product or solution clearly and simply, emphasizing your marketing messages and highlighting your differentiation. Sales and presales users peel the onion with their customers using LeveragePoint in different ways at different points in the sales cycle.
How long does it take to implement LeveragePoint?
User training for marketing users to create content in LeveragePoint or to input spreadsheets themselves can be accomplished in 3-4 training sessions of 1-1.5 hours each. A cross-functional team working on a product launch can build, iterate, and test a Value Proposition in the market in the course of weeks.
Full-scale enterprise implementation time for your company depends on several factors (size of the organization, products, locations, timing, etc.) which we can estimate with further discussion. Our experience shows that we can implement LeveragePoint significantly faster than single-product ROI calculators or any enterprise pricing software solution. Because LeveragePoint Value Propositions help sales sell more at a higher price, we get better adoption than with traditional consulting or training solutions.
How do you manage security using a cloud-based solution?
LeveragePoint has successfully completed a SOC2, which is the industry security standard for cloud-based solution providers. For details see: Security
Is LeveragePoint compliant with the new data privacy law, General Data Protection Regulation (GDPR)?
LeveragePoint is compliant with the GDPR. We are 100% committed to your data privacy. LeveragePoint takes data privacy very seriously, and we view the GDPR as an opportunity to enhance our commitment to data protection for the benefit of our customers.
We were excited to welcome the GDPR, as we know it will help reinforce true permission-based marketing, streamlined data, and building trust between marketers, prospects, and customers in the EU. As a trusted partner, our top priority is ensuring that our customers have confidence in our platform, and that the data collected by LeveragePoint is processed securely and in accordance with GDPR requirements.
Does LeveragePoint work on tablets like an iPad?
Do you integrate with Salesforce.com?
Yes. Integration with Salesforce.com is straightforward. Unique Value Propositions (UVPs) in LeveragePoint are automatically uploaded into Salesforce and can be attached to an opportunity with a button click. UVPs are automatically displayed with summary information from the UVP in a Salesforce opportunity. With a button click, sales users can update and modify their business case in the UVP with UVPs automatically saved to Salesforce. For details see: LeveragePoint Salesforce Integration video
What results can I expect from using LeveragePoint?
Don’t the data have to be perfect for Value Propositions in LeveragePoint to be useful?
Value Propositions are useful in sales with representative or case study benchmark data. Early in the sales cycle, they are a way to qualify accounts, get the right meeting, and clearly articulate differentiation. Value Propositions are useful in presentations without customer-specific data to highlight other customers’ successful experiences with your solution and as a way to get customer engagement. In making a business case in LeveragePoint, the data need to be good enough to deal with questions, objections, and approval processes.
All this means that product management and marketing can start a Value Proposition based on hypotheses, interviews, and case studies. Value Propositions evolve as they are used and as feedback from customer conversations helps refine the content. LeveragePoint’s flexibility supports teams in an agile marketing process. For further information
How is LeveragePoint different from other pricing software?
LeveragePoint is unique because we are the only software solution that quantifies a value-based price. Other pricing software may do related pricing tasks, such as analyzing transactional data to calculate pricing, administering pricing lists, managing sales discounts, etc. However, these solutions are often based on either competitive pricing or cost-plus pricing and don’t provide customer insights that help your sales teams sell. So from a strategic pricing perspective, LeveragePoint is a great complement to these other solutions. Put another way, we provide the first bar on the pricing waterfall (value price) – not to mention helping sales capture more margin in the last bar (pocket price). LeveragePoint is also very effective as a stand-alone system, too. For further information see: Price vs Value Management
Another key difference is that LeveragePoint can be deployed much more quickly and easily (without corporate IT), because we are a totally cloud-based solution. We can serve a much broader set of customers who cannot afford enterprise-based software.
Is LeveragePoint difficult to use? Is it only for pricing experts? Do you provide training?
Can we become self-sufficient, i.e., not relying on outside services to use LeveragePoint? What are the best practices for successfully implementing LeveragePoint at our company?
Absolutely. The platform is designed to embed value strategies in your organization. Our customers usually become self-sufficient after initial implementation. LeveragePoint can also be used collaboratively by your teams with their favorite outside consultants, contractors, and trainers. See Best Practices