Transform the Market with Valuable Solutions
New software and new services models never succeed based on ideas alone. Innovative technology and services have to deliver customer value. This requires agile product development and agile marketing. Quantifying value early in development helps product teams make better decisions in moving a product through a product development and launch process. By understanding customer value, they create more valuable products, design profitable pricing strategies and change the way their sales teams engage target customers.
Sell Innovative Solutions Effectively
Customer value in LeveragePoint provides a focal point for a sales conversation that moves beyond the features of technical solutions or services. When customer executives engage in a discussion of how a product or service increases value, they realize why they should change and they focus on the benefits of a solution instead of its price. Value Propositions when used effectively by sales teams increase qualified opportunities, shorten sales cycles and improve pricing outcomes.