LeveragePoint is a SaaS solution that helps B2B companies create, communicate, and capture the true value of their product and service offerings using powerful, interactive Value Propositions. By enabling these teams to collaborate internally around building a value-based strategy, their sales teams can introduce value early in the sales process, gain executive buy-in, and achieve up to 15% higher win rates and 25% higher prices.
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Frequently asked questions
What does LeveragePoint do?
LeveragePoint is a cloud platform that aligns product, pricing, marketing, and sales teams around value by collaborating on interactive, digital Value Propositions. By clearly communicating the quantified value of their offering from the very first meeting, B2B sales teams can realize higher profits, improve their win rates, and reduce sales cycles for new and existing products. Click here to learn more. Click here to learn more.
What is a value proposition?
A Value Proposition is customer-facing content that conveys the value of selecting your offering relative to a customer’s reference point. Well-designed Value Propositions orient sales conversations toward measurable customer outcomes, establishing a better understanding by sales teams of the customer’s challenges and objectives. Click here to learn more.
What is value selling?
Value selling is a sales practice centered on having high quality customer conversations about the economic impact of your offering. Value selling goes beyond features and benefits to engaging the customer in a discussion of how your solution improves their outcomes. Click here to learn more.
What is value management?
Value Management is an organizational discipline centered on making customer value a central guiding principle for B2B commercialization, from product development and management decision-making to marketing and sales execution. Click here to learn more.
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