Brand, quality or reliability may be key differentiators for B2B companies, yet many organizations do not try to quantify them in tangible monetary terms.The task of quantifying intangible value is doable for any manager will
Recent enhancements to the unit of measurement conversion capability and library feature a significant upgrade to the way information is created, saved, accessed and re-used throughout the product development, pricing, and communication stages.
Enhanced Unit of Measurement Conversion
The unit of measurem
The Fastest Way to Begin Value-based Pricing
Date: Wednesday, September 25, 2013
Time: Noon ET| 11:00 am CT| 9:00 am PT
Presenter: Dr. Stephan Liozu
Who Should Attend: Vice Presidents, Directors, Managers of
Pricing, Product Management, Product Marketing
Experts agree that adopting value-based pricing is a powerful way to improve profits. So, why are companies still using cost-plus or competitive based pricing strategies and not taking advantage of value based pricing?
Join us on Se
In Wednesday's webinar, "Design to Value: Deliver Bigger, Faster, Value-Based Innovations," Bill Poston and Reed Shelger of Kalypso, LeveragePoint's newest strategic alliance partner, joined us to share their latest client case study of a company that transformed its early phase product development process to successfully bring more breakthrough innovations to market. Both answered questions during the interactive Q&A session, recapped below, that concluded the presentation. Some answers fea
In our May webinar, "Use Value-Based Design to Drive New Product Success," John Hogan joined us to discuss how value-based design can dramatically improve new product success rates. We received some great questions during the presentation and split them up into a two-part Q&A. Click here to read Part I, and see Part II below, which also included comments from moderator Ed Arnold, VP of Products at LeveragePoint.
Q: What happens in markets where competitors are constantly lowering price?
In last Wednesday's popular webinar, "Use Value-Based Design to Drive New Product Success," John Hogan joined us to discuss how value-based design can dramatically improve new product success rates. Below we recap the first half of the interactive Q&A session that concluded the live webinar. Some answers featured contributions by moderator Ed Arnold, VP of Products at LeveragePoint. Part two will be posted next week.
Q: You mentioned “voice of the customer” research as a way of collecting
According to a recent PDMA study, 76% of a new product launches do not achieve their intended ROI. Why? In today's challenging economic business environment and increased pressure on increasing revenue, gross margins, profitability and continued product innovation, how can enterprises improve their success rate for new products? We see "best of breed", innovative companies driving product managers towards quantifying their differentiated economic customer value earlier in a gate-driven new produ
Value modeling requires teamwork. Best practices show that this exercise demands the involvement of several functions in the organization: marketing, pricing, sales, finance, innovation, R&D, operations and others when needed. By working together, teams converge to reach consensus on value driver measurement models, the level of driver economic value and the value messages for every stakeholder. Convergence is critical for collaboration between functions and managing the complexity of value
In last week’s webinar “Incorporating Value in Your Stage Gate Process”, Dr. John Hogan of Value Management Advisors discussed his value-based framework for improving product development processes. Of course, no process can guarantee success, but the problem is stark: as seen in the chart below, based on evidence from PDMA’s new benchmark study, 76% of all new product launches fail to meet their revenue targets.
In our February 2013 webinar, "Incorporating Value in Your Stage Gate Process," Dr. John Hogan joined us to identify common value leaks, and using real customer examples, showed how to seal them by incorporating "value gates" into your development process. Click here watch the recording.
Q: Why are folks now more interested in thinking about value earlier in the product development process than before?
A: There are two fundamental changes in the marketplace going on. At the macro-level, coming