Customer Value in Product Development and Launch Reviews: Three Essential Questions a Gate Reviewer Should Ask
Whether you believe that product launch failure rates are only 40% or are closer to 65-75%, getting product launches right is important. To drive continued profit growth with innovative products, the best B2B companies splice a strong product development and…
Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience Q&A Part 2
For our August Webinar, Tim J. Smith, PhD, walked through best practices for clarifying value propositions, setting your prices from those value propositions, and leveraging that value story into new country markets. To conclude the webinar, he answered some questions…
Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience Q&A
For our August Webinar, Tim J. Smith, PhD, walked through best practices for clarifying value propositions, setting your prices from those value propositions, and leveraging that value story into new country markets. To conclude the webinar, he answered some questions…
When Does Customer Value Enter Your Stage-Gate Process? Embed Value Strategies in Your Innovation Disciplines
According to Scott J. Edgett of Stage-Gate® International, over 80% of North American companies use some form of a Stage-Gate innovation model. R.G. Cooper estimates a higher percentage in Europe. Given the huge outlays on R & D in B2B…
Product Management & Marketing Strategy: Limitations and Pitfalls in Value Mapping
Value Maps provide a useful framework that helps visualize a product’s positioning in the market. A Value Map is a two dimensional graph that displays product prices on the y-axis and shows product weighted value scores on the x-axis. The…