As a B2B marketing professional, you know how hard it is to create great communications for your products. You want to break through all that noise to get your value story across in a convincing way. This is essential for any company that seeks to capture the value of its differentiation through price.
Conventional marketing materials aren’t effective because they are static, one-size-fits-all benefit statements that fail to connect with customers. This is particularly true for B2B buyers, who often make their purchasing decisions based on financial considerations. What customers want is data that monetizes the impact of your solution versus alternatives - so they can make an objective business decision.
LeveragePoint is the ONLY software solution for building and executing a value-based strategy. Using a SaaS-based, collaborative platform, LeveragePoint aligns product, marketing and sales around a value-based approach to marketing communication.
A platform for creating compelling value propositions that tie your key marketing messages to specific quantified benefit statements. Rapidly iterate and customize these value propositions for every customer segment and stakeholder against every competitor.
An easy way for everyone in your company to quickly and easily collaborate. Accessible through a secure web interface, team members can access their work from anywhere, anytime. Also, they can simultaneously work together from different locations.
Sales teams with confidence to negotiate win-win deals with customers. The sales team has the materials they need to engage in a structured dialog about their customer’s business – and to customize these materials for their specific sales opportunities.
Visibility to the outcomes of every sales interaction at any time, collecting the vital customer data that enables you to fine-tune your communication and segmentation strategy.
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VALUE PROPOSITION SAMPLE
Get a sample of how sales should communicate value to customers