As a manager tasked with implementing value-based pricing, you hold the most powerful lever to your company’s bottom line. More than anyone, you know that margins are significantly higher with value pricing than by cutting costs or increasing sales volume alone.
Yet some compare the realization of value-based pricing to the search for the Holy Grail. Meaning: beyond the reach of all but a few global enterprises with deep enough pockets to either hire expensive expertise or make a significant IT spend. And even when companies invest heavily in their pricing function, very few succeed in actually obtaining value prices for their products. It’s often the case that price is out of alignment with value.
LeveragePoint is the ONLY software solution for building and executing a value-based strategy. Using a SaaS-based, collaborative platform, LeveragePoint aligns product, marketing and sales around a value-based approach to pricing.
- The “value price” bar onto their pricing waterfalls — we’re the only solution that provides it.
- An easy way for everyone in your company to quickly and easily collaborate. Accessible through a secure web interface, team members can access their work from anywhere, anytime. Also, they can simultaneously work together from different locations.
- Functionality to test your assumptions about your product’s differential value in real time with real customers who are in the process of making a real buying decision.
- Content for sales to succeed in value-based selling, which enables you to capture more of your product’s value in its price.
- Visibility to the outcomes of every sales interaction at any time, collecting the vital customer data that enables you to fine-tune your pricing strategy.
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