As a sales professional, you ultimately determine the fate of your company’s pricing strategy, especially when your company differentiates itself on value. You know that value selling requires engaging with your customer in an in-depth discussion of their business. The goal is to build a business case based upon their unique situation. Transparent and objective negotiation on the price-value tradeoff leads to a win-win outcome. Otherwise, you risk falling into the traditional procurement cycle. When that happens, money (your company’s margin) is left on the table.
LeveragePoint is the ONLY software solution for building and executing a value-based strategy. Using a SaaS-based, collaborative platform, LeveragePoint aligns product, marketing and sales around capturing value.
LeveragePoint provides:
- Access to your company’s entire catalog of value propositions, organized by products, customers and competitors. These value propositions are created by your company’s product and marketing teams and put forward the key reasons why customers should buy your product – as well as quantified estimates of what this is worth to them.
- A user-friendly format that enables you to easily select relevant value messages and then drill down into the data and assumptions behind them.
- Ability to update the data with your customer’s feedback to save a unique value proposition – a customized estimate of the economic value-add of your solution.
- Ability to save your unique value propositions for future reuse, or download them into a presentation, proposal or other document.
- The confidence to negotiate win-win deals that capture value for you company. Plus, the customer and competitive data you collect is automatically shared with the product and marketing teams to enable them to improve products, marketing, and pricing programs.
