Pricing and sales are two sides of the same coin. Neither delivers its full potential without the other. In a value‑based environment, accurate price guidance and quantified value models inform sales conversations, while a clear sales playbook shapes pricing decisions. Join Stephan Liozu as he explores how value‑based pricing and value‑based selling are designed to work in tandem. He will unpack five compelling reasons why customer‑value insights must drive both pricing strategies and sales execution and show how sequencing these disciplines unlocks superior results.
Stephan M. Liozu, Ph.D.
Stephan M. Liozu, Ph.D. is the Chief Value Officer of Zilliant and a world expert in value-based pricing. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013) on the topic of value-based pricing transformations. He has written nine books and edited another seven. His latest book is entitled 'Organizing the Pricing Function'. Stephan sits on the Advisory Board of the Professional Pricing Society and of LeveragePoint Innovation.
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