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The Rise of the Cloud for Virtual Collaboration

Virtual collaboration leverages corporate resources in previously unimagined ways to create competitive advantage by activating the organization’s intellectual capital for the first time. There is a story told about a company that installed a new support system in their call…

Why Millennials get close more deals

The Most Valuable Sales and Marketing Conversation That Never Happened

  Sales and marketing alignment is the buzzword of B2B organizations today.  There has been much progress in creating conversations between marketing and the customer, and between sales and the customer. And now there is a lively discussion coming to…

Connecting Strategy with Behaviors and Results Using the Cloud

There is a new way of activating business methods using cloud-based platforms that combine online tools, collaboration, and data with coaching and e-learning in fully integrated interfaces. These solutions create impactful ways to activate corporate strategy because they create measurable…

Bridging the Silos of Marketing, Pricing & Sales

In the field of Value Management, a vast wealth of untapped knowledge lies trapped within the minds of sales professionals, pricing experts and marketing strategists. All too often, that’s where it stays, with no connections made between the silos. Brian…

Advantage-Based Marketing Critical to Corporate Strategy

There are signals that China—whose artificially deflated currency and price supports have driven its economy for years—may soon allow the Yuan to appreciate. If it does, China will have to focus selectively on markets and market segments where it can…

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