Value Strategies Blog

Eastman Chemical Company chose “The results of insight™” as a tagline to summarize and capture their focus on marrying innovation and solutions that work. They are referring to their deep insight into chemical and industrial processes, and into the many…

John Hogan, management consultant, author, and LeveragePoint advisor, recently delivered a keynote at the Professional Pricing Society’s annual conference in Orlando in October. The talk on “Pricing Leadership: Navigating through Tumultuous Times” is available on SlideShare, where you can also…

Your Price Metric Should Reflect How Your Customer Uses Your Solution To Create Value One key to a successful pricing strategy is to use an appropriate frame of reference, one that resonates with your customer’s point of view. In other…

Can you believe that there is a wrong way to price a free product?  That premise sounds a bit counter-intuitive.  Giving it away should be the easiest pricing strategy to implement.  Actually, it isn’t. Recently, a group of executives shared…

Yesterday I attended the MassTLC annual Innovation unConference  with hundreds of other professionals from the region’s high technology community including luminaries like Dan Bricklin and Bob Metcalfe.  The principle behind unConferences is self-organization; rather than have a pre-defined agenda, participants…