LeveragePoint History

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Based in the Greater Boston area, LeveragePoint offers a software-as-a-service solution that aligns product, pricing, marketing, sales enablement and sales teams around creating, capturing, and communicating value. LeveragePoint allows these teams to collaborate internally around building a value-based strategy then publish a customer-facing, dynamic, value proposition that clearly communicates the value of their offering in the first customer meeting.

LeveragePoint was founded in January 2009 as a spin-out of the Strategic Pricing practice of the Monitor Group. Our team possesses a unique combination of innovative software developers, strategic marketing and pricing experts, and excellent customer service providers. Members of our Advisory Board include Dr. Tom Nagle and Dr. John Hogan, co-authors of the best-selling book in the pricing domain, The Strategy and Tactics of Pricing, now in its 5th Edition.

Originally conceived as a tool to automate building Economic Value Estimation (EVE®), the LeveragePoint application has continuously evolved to become a complete and robust platform for B2B companies to implement their value-based strategy. 

In 2012, LeveragePoint was nominated as the most innovative marketing and sales product of the year by the Massachusetts Technology Leadership Council. LeveragePoint is also a member sponsor of the Professional Pricing Society.


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