As a cloud-based collaborative platform, LeveragePoint becomes a central repository for Value Propositions. Sales reps can find generally applicable Value Propositions and adapt them to the specifics of a customer online. By saving them as Unique Value Propositions for each customer, sales has ready access to their Value Propositions and can share access with presales members of the sales team including sales engineers and solution consultants. Product managers are able to access the data changes that sales is making in their Unique Value Propositions as a way to understand and improve the general content of the Value Proposition.
LeveragePoint provides functionality to keep data secure, manage its access and keep it up to date. Our technology is scalable for organizations of any size. LeveragePoint establishes a common, structured method and language that everyone in your organization can use when making value-based product, marketing, pricing and sales decisions. In comparison, spreadsheets suffer several drawbacks. They tend to be individual creations that are not scalable or user-friendly, and often become outdated or lost. Because spreadsheets lack embedded structure, spreadsheets are often hard for anyone except the spreadsheet author to understand and follow. LeveragePoint’s common framework and clear layout and naming of variables makes it possible for anyone to understand the math. As teams change, the content of LeveragePoint can become a key point of continuity and uninterrupted improvement.
By the way, you don’t need to throw out your spreadsheets if you use LeveragePoint. It is fast and easy to transfer these to the application. And graphics are automatically generated from the content structure of the tool. Marketing and product management users have the ability to structure quickly and easily customized graphs and displays that work in customer conversations.