What Is Value Communication?
Value Communication conveys the differentiated benefits of a B2B offering in financials terms. By introducing customer value early in a customer’s buying process, sales teams are able to improve win rates and reduce discounting through a shared vision of value with the customer.
Value Communication Overview
OF A STRONG B2B VALUE STRATEGY.
Grow Your Sales Velocity
In this white paper, we share the four levers of sales velocity – increasing opportunities, growing average deal size, improving win rates, and reducing sales cycles – and explore the positive value impact on each.
Enable Value Communication With
In this whitepaper, learn why strong Value Propositions are the ideal sales content for supporting Value Communication, and best practices for deploying them.
Communicate TCO, ROI, and EVE
B2B CUSTOMER VALUE: BUILDING FLUENCY FOR CONVERSATIONS IN THE CUSTOMER’S LANGUAGE.
In this white paper, learn how value coaching best practices to get the most out team members dictating product strategy, defining segments, building offerings, establishing value prices, and enabling value selling success.
INCREASE YOUR B2B SALES
LeveragePoint is a cloud solution that aligns product, pricing, marketing, sales enablement and sales teams around creating, communicating, and capturing value. Our tool allows these teams to collaborate internally around building a value-based strategy that can be transformed into dynamic value propositions that sales can use to clearly communicate the value of your offering from the very first sales call.