3M is one of the world’s leading manufacturers of consumer goods, adhesives, chemicals, and other advanced materials. In 2022, they launched 3M™ VHB™ Extrudable Tape GP – a new bonding solution bringing elevated levels of automation, simplicity, and sustainability across industries. By allowing users to bond industrial materials quickly, securely, and permanently without the use of mechanical fasteners such as screws or rivets, this end-to-end bonding solution has the potential to transform business outcomes for 3M’s customers and prospects by boosting the efficiency, versatility, simplicity, and sustainability of their manufacturing processes.
Early on, the 3M team understood that the success of the product launch depended on whether prospective customers understood the superior economic value delivered compared to their existing bonding solution. In this case study, learn how they used LeveragePoint Value Stories to help improve their commercial execution by enabling marketing and sales teams to evaluate economic impact, qualify customers, and convey value in sales conversations.