5 Myths of Selling Value to Professional Buyers

Format: Webinar

Posted in Empower Sales Conversations, Increase B2B Sales, Sales, Why LeveragePoint?


Across many B2B industries, professional buyers continue to grow their influence and impact on buying decisions. This growing influence often means longer sales cycles, tough negotiations, and lots of frustrated salespeople. It doesn’t have to be this way. Many sales and marketing teams lack a clear understanding of professional buyers, the buyers’ playbook, and what value really means to the buyer.

In this webinar, viewers will learn:

  • 5 myths of selling value to procurement and the missteps many salespeople make
  • Understanding value through the eyes of procurement
  • The four faces of procurement and how to deal with each persona


Chris Provines is Founder and CEO of Value Vantage Partners, and is an accomplished executive, business advisor, and adjunct professor with broad global experience in Fortune 500 businesses. His experience includes global leadership roles at Johnson & Johnson and Siemens in commercial excellence, strategic pricing, account management, procurement, and business improvement. As an advisor, he helps businesses grow profits through smarter pricing and commercial execution. He is also a top-rated instructor teaching marketing and sales teams strategic pricing, selling and negotiating value, and value discovery.

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