Join Ingo Hennecke, Global Pricing Manager at Bayer CropScience, in a webinar centered around Bayer CropScience’s global implementation of a structured Value Pricing approach. After a short introduction of Bayer CropScience you’ll learn:
- How to create awareness of the impact of pricing
- What value means to your customer
- The 3 P’s we have to change
- How to train our people in Value Pricing
- How Value Pricing provides additional revenue (Country example)
- Bayer CropScience conclusions
Don’t miss your opportunity to view a real-world Value Pricing approach, and understand how you can increase revenue while still sustaining and developing positive relationships with customers.