Accelerate Product Launch Success with Value Selling

Format: Webinar

Posted in Improve New Product Launch, Product Management, Sales


What’s in this webinar?

Companies invest substantial sums in the development and launch of new solutions for customers. Often, these new solutions languish or fail to achieve their sales and profit potential. One key root cause of new product revenue failure is lack of an effective value proposition for the sales team. It doesn’t have to be this way. Through proper planning and execution, value selling should help to accelerate product launch success.

Attendees of Accelerate Product Launch Success with Value Selling will learn:

  • A holistic framework for thinking about new solution value from quantification through value assurance
  • The 5 critical drivers of new technology adoption and the role of economic, strategic, and emotional value
  • How to adapt value selling for different customer segments based on buying behaviors and procurement strategies
  • 6 strategies from the science of influence that should be included in every new product’s value messaging
  • How to prepare the sales team to successfully communicate value and engage economic buyers


Chris Provines is the CEO of Value Vantage Partners, a consulting and training firm focused on buyer-seller value creation and exchange. He is also an award-winning Adjunct Professor at Rutgers Business School. Prior to launching his own business, Chris held numerous vice-president-level positions at Johnson & Johnson and Siemens Healthcare. He has 26 years of broad business experience including leadership roles in pricing strategy, procurement, marketing & sales, business improvement, and finance. Chris is on the board of advisors for the Professional Pricing Society and numerous technology start-ups. His research interests include the art, science, and practice of buyer-seller value creation and exchange. This has led to three books and many papers & articles. Chris is a highly sought after speaker, educator, and advisor to firms ranging from leading Fortune 50 businesses to recent start-ups. He received his MBA from Rutgers University and is a certified Six Sigma Black Belt.

What's Next?

Ready to Dive In?


If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


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