Addressing B2B Sales Challenges: Using Value Propositions As An Effective Sales Tool

by | Jul 18, 2016

What’s in this whitepaper?

The application of training and technology to improve sales outcomes is a big business. With all the tools available, do sales reps actually use them? Do sales tools generate success? The survey data suggest that sales tools have a long way to go. The current investment in sales tools often misses the target for B2B sales: sharp tools used effectively. For differentiated B2B products and solutions with sales cycles measured in months and not days, the sharpest sales tool of all is a concise Value Proposition. Value Propositions address the challenges of B2B sales early in the sales process. Download this whitepaper to learn the 4 challenges of B2B sales, and how and when Value Propositions can be used in customer conversations.

Peyton Marshall

Peyton Marshall is CEO and Chairman of the Board of LeveragePoint where he works actively with successful B2B enterprises in implementing value selling. For 15 years he served in senior management roles in healthcare products and IT companies, having been CFO and Acting CEO of Panacos Pharmaceuticals, Inc., CFO of EPIX Pharmaceuticals, Inc. and CFO of The Medicines Company through their initial public offering and the commercial launch of Angiomax®. Before that, he was an investment banker for 12 years in London at Union Bank of Switzerland, and at Goldman Sachs where he was head of European product development. He has served on the faculty of the Economics Department at Vanderbilt University. Dr. Marshall holds an AB in Economics from Davidson College and a PhD in Economics from MIT.
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