Partnering with Sales: Best Practices for Price Increases

HomeResourcesPartnering with Sales: Best Practices for Price Increases


Watch our April 11th webinar where Joanne Smith, former Corporate Director of Marketing and Pricing at DuPont, and president of Price to Profits Consulting will share best practices for partnering with sales to improve your price increase success rate. Based on her professional experience at DuPont and with clients, she will describe the critical elements needed to have highly successful price increases.

Webinar viewers will learn:

  • Why companies struggle to attain high success rates.
  • How to improve your price increase success by partnering with sales.
  • The role of value and strategic pricing in price increases.
  • How to influence the market for price increase success.
  • The role of leadership and their key behaviors needed for successful price increases.
  • How to develop sales and leadership skills for successful price increases.

Joanne Smith

Joanne Smith

Joanne Smith is the President of Price to Profits Consulting, formerly the DuPont Corporate Head of Marketing and Pricing and the author of The Price Negotiation Playbook and The Price and Profit Playbook. She focuses on helping B2B companies transform their pricing performance. At DuPont, she was instrumental in creating the pricing organization, which transformed DuPont from weak to outstanding pricing performance. Check out her website at

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