8 Pitfalls of Value Based Pricing: Part 1
Many B2B companies are embracing value-based pricing due to its potential to increase profitability, yet many of these companies struggle to achieve the full earnings potential of value-based pricing. They often start out strong, achieving price increases for a few products, but ultimately have difficulty getting their organizations to embrace, implement, and/or sustain the value-based pricing journey.
In this two-part webinar series, Joanne Smith, President of Price to Profits Consulting, former DuPont Pricing Leader and author of The Price Negotiation Playbook and The Price and Profit Playbook, will share her insights on 8 common pitfalls that she sees numerous B2B companies fall into as they begin their value-based pricing journeys.
In this upcoming webinar, Joanne will cover the first portion of these 8 common pitfalls:
- Common scenarios where teams do not effectively use value-based pricing content in their value marketing, selling and negotiations.
- Frequently-seen obstacles to sustaining the value-based pricing transformation.
- Approaches to overcome these value-based pricing pitfalls.
Registrants will be given the first chance to register for the second session in May immediately following this webinar, and will also get the chance to win a copy of Joanne’s latest book, The Price Negotiation Playbook.