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Leading B2B companies rely on outcome-based selling strategies to achieve commercial success. The best salespeople within these organizations are typically adept at using stories to communicate the superior value their solutions deliver to the customer. But great storytelling isn’t just an innate gift – it is a skill that can and should be developed within your salesforce. With the right training and tools, every salesperson has the potential to improve their storytelling skills and their selling capabilities.
In this webinar, Bob Apollo shares the key components of a winning message that weaves outcomes delivered into a compelling narrative that convinces the buying audience to change. During the session, he will share strategies that help sales communicate value with authority, emotional acuity, and logical evidence.