What’s in this whitepaper?
Good organizations speak to their customers in their own language. Great organizations speak and think their customer’s language internally when they formulate strategy and make decisions concerning product design, pricing, as well as sales and marketing communication. Download B2B Customer Value and get insights on:
- Ways to embed and scale value across an organization
- Considerations when choosing a framework to quantify customer value
- Key differences between TCO and EVE as orgranizational frameworks for customer value
- Best situations to use ROI, EVE, or TCO to communicate value to customers