“Betting The Farm” In New Product Development

by | Jul 19, 2016

What’s in this case study?

 
A customer service software company’s latest product represented a “bet the farm” strategic decision. Enhancements to functionality and user interface were supposed to differentiate it. However, the initial value model showed a huge negative value to their customers due to restraining costs and lost productivity as veteran agents learned a new technology. Using the LeveragePoint application, management uncovered this surprise early, and uncovered additional, and much more powerful value drivers that allowed them to prove positive value to their customers.

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