“Betting The Farm” In New Product Development

HomeResources“Betting The Farm” In New Product Development

What’s in this case study?

 
A customer service software company’s latest product represented a “bet the farm” strategic decision. Enhancements to functionality and user interface were supposed to differentiate it. However, the initial value model showed a huge negative value to their customers due to restraining costs and lost productivity as veteran agents learned a new technology. Using the LeveragePoint application, management uncovered this surprise early, and uncovered additional, and much more powerful value drivers that allowed them to prove positive value to their customers.

Blog Signup

Subscribe to the Value Strategies Blog today