Borealis Achieves Impressive Results Through Customer Value Management With LeveragePoint

by | Sep 15, 2021

Borealis is one of the world’s leading providers of advanced and circular polyolefin solutions and a European market leader in base chemicals, fertilizers, and the mechanical recycling of plastics. As longtime proponents of value-based pricing, they recently implemented a successful Customer Value Management Program across their entire go-to-market process, using LeveragePoint as their primary platform for quantifying and communicating value in their product launch, marketing, and sales processes.

In this case study, learn how Borealis was able to implement a strong Customer Value Management initiative, supported by LeveragePoint, that led to a double-digit impact on profitability.

Paolo De Angeli

Paolo De Angeli

Paolo is currently Head of Commercial Excellence at Borealis where he is responsible for implementing Pricing best practices, focusing mainly on Customer Value Management and Value Based Pricing. In the last 10+ years, he worked on different Sales & Marketing, Value and Transactional Pricing Projects as a Consultant and Pricing Manager. For Syngenta, he introduced new methodologies and improved execution practices, as well as leading several pricing transformations. Paolo earned his BA degree from University Bocconi in Milan and achieved his CPP designation from the PPS in 2012.
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