Cross-functional Collaboration to Boost a Value Culture

Format: Webinar

Posted in Presales, Pricing, Product Management, Product Marketing, Sales, Why LeveragePoint?


All too often there is a disconnect between the Sales and Marketing departments and the Pricing department. Conflicting priorities between functions paralyze the successful execution of Value strategies, the building of a Value-driven culture, and lead to a wide range of organizational tensions.

Join Cross-functional Collaboration to Boost a Value Culture to get proven strategies from Pricing Evangelist and thought-leader, Dr. Stephan Liozu, on how to effectively build the bridge between Sales, Marketing, and Pricing.

Get Stephan’s expert insights on:

  • How a pricing culture can influence collaboration
  • 5 ways to improve collaboration
  • Sales and Pricing key success factors

Don’t miss your opportunity to see how Marketing, Pricing, and Sales leadership can collaborate to create a consistent Value culture to increase profitability within your organization.


Stephan Liozu, Ph.D. is a Pricing Evangelist and thought-leader as well as the Founder of Value Innoruption Advisors. He specializes in the design of innovative and differentiated business strategies for B2B firms, and the implementation of value-based strategies. Stephan works closely with B2B organizations around the world and acts as a value coach for value transformations. As a Prosci® certified change manager, Stephan focuses on making sure all value strategies and tactics are fully adopted and embraced by organizational actors and on developing an organizational mindset for value.

Stephan’s acclaimed Customer Value Modeler (CVM®) certification program trains professionals in value modeling and dollarized value propositions and best practices. Dr. Liozu is the author of The Pricing Journey and Pricing and Human Capital. He also co-edited Pricing and The Sales Force, The ROI of Pricing, Innovation in Pricing, and A User’s Guide to Value Modeling, as well as numerous academic papers.

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If you’d like to talk more about LeveragePoint’s Value Proposition tool, we’d welcome the opportunity to speak with you. We will listen to your needs, and help you understand if the tool is right for you.


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