Cross-Functional Collaboration to Boost a Value Culture
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All too often there is a disconnect between the Sales and Marketing departments and the Pricing department. Conflicting priorities between functions paralyze the successful execution of Value strategies, the building of a Value-driven culture, and lead to a wide range of organizational tensions.
Join Cross-functional Collaboration to Boost a Value Culture to get proven strategies from Pricing Evangelist and thought-leader, Dr. Stephan Liozu, on how to effectively build the bridge between Sales, Marketing, and Pricing.
Get Stephan’s expert insights on:
How a pricing culture can influence collaboration
5 ways to improve collaboration
Sales and Pricing key success factors
Don’t miss your opportunity to see how Marketing, Pricing, and Sales leadership can collaborate to create a consistent Value culture to increase profitability within your organization.
Stephan M. Liozu is Chief Value Officer of the Thales Group. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences.
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