B2B Sales Trends in 2020: A Value-Based Perspective

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For B2B companies worldwide, 2020 has been a year full of unpredictability and heightened uncertainty. The top B2B selling trends have centered on better online communication, outcome-based selling, and strategic conversations with existing accounts. The common thread linking these developments is customer value.

Value selling has never been more critical at any time than now. Organizations that are able to do this effectively position themselves to navigate a rapidly changing environment. In this webinar, Brian Hannon, VP of Sales at LeveragePoint, contextualizes the key sales trends from the past year with a focus on how B2B commercial teams can engage their customers in value conversations.


Brian Hannon

Brian Hannon

Brian Hannon is VP, Sales at LeveragePoint. Previously, he served as Director of Sales at LeveragePoint, Senior Account Executive at Invention Machine Corporation, and Senior Account Manager at Mentor Graphics. He heads LeveragePoint’s value-selling initiative by leading the sales team to capture, communicate, and deliver value in every customer interaction. Mr. Hannon holds a BSEE in Electrical Engineering from the University of Vermont.

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