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Value Selling is the proven way for B2B enterprises to improve their commercial execution. By effectively communicating the superior customer value of their differentiated, complex offerings in financial terms, value-focused organizations experience better decision-making and improved profitability. However, to truly capitalize on the impact of value selling, commercial teams must develop the ability to quantify the economic impact of their technology and services, and successfully mobilize sales to communicate this value in customer and prospect conversations.
In this webinar, Ulisses Sperandio shares strategies and best practices for scaling value selling as an organizational discipline, drawing from over 35 years of experience in the Oil and Gas, Services and Manufacturing sectors.