What’s In This Webinar?
There are many definitions of what value-based pricing is and what it does. For some people, value-based pricing is TCO. For others, it is the understanding of value-added activities around the product. This lack of alignment around a standard concept can be confusing and might be a reason behind its modest rate of adoption among B2B firms. In this webinar, Stephan Liozu reviews the definition and the methodological steps of value-based pricing. He explains the foundations requires In order to successfully design and deploy value-based pricing within value-based strategies. Among the 6 steps of value-based pricing, dollarizing differentiation value (step 4) is probably the most difficult step as it requires customer process intimacy, analytical skills, and collaborative intelligence. This webinar focuses of this step 4 and shows how technology can accelerate the deployment of value-based strategies:
Participants will learn:
- The pre-requisites to designing and deploying value-based pricing
- The 6 steps of value-based pricing
- The best practices in dollarizing differentiation value
- Value-based pricing as part of value-based strategies: how does it fit?