Technology has changed the fundamentals of B2B sales. Top-performing, modern sales teams engage buyers in ways that are customer-centric, customer-relevant, and delivery-centric. Each of these are foundational components of Value Selling.
Value Selling delivers sales success. In this white paper, learn the key elements that drive sustainable value selling initiatives, including:
- The key ingredients of a great Value Proposition.
- How to test your Value Proposition to ensure it is sales-ready.
- Six ways Value Propositions change the sales process itself.
- Tips to raise organizational energy and commitment around Customer Value and Value Selling.
- How and where to start Value Selling to raise the likelihood of success
- A systematic method to generate momentum in Value Selling.
- Best practices to sustain and scale a value-centric organization.