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Emerging From The Great Recession: 8 Keys To Driving Profit Growth And Customer Value From The C-Suite

Format: Whitepaper

Posted in Increase B2B Sales

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“Focus on customers, not products. Focus on profitability, not market share.” -Dr. Thomas Nagle

What’s in this whitepaper?

The best companies are moving beyond improving pricing one transaction at a time to developing an overarching pricing strategy that is value-based and driven by the pursuit of sustainable profit growth. They are building pricing capabilities and value-based cultures that support profitability on an ongoing basis. Download Dr. Nagle’s whitepaper and learn:

  • How to implement a value-based culture
  • How to make pricing more strategic by incorporating a value-based strategy to pricing

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