“Focus on customers, not products. Focus on profitability, not market share.” -Dr. Thomas Nagle
What’s in this whitepaper?
The best companies are moving beyond improving pricing one transaction at a time to developing an overarching pricing strategy that is value-based and driven by the pursuit of sustainable profit growth. They are building pricing capabilities and value-based cultures that support profitability on an ongoing basis. Download Dr. Nagle’s whitepaper and learn:
- How to implement a value-based culture
- How to make pricing more strategic by incorporating a value-based strategy to pricing