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Deploying value-based strategies and modeling customer value requires a deep knowledge of competitors. Because customer value is relative to other market players, it is important to gather ongoing intelligence about competitors’ products and services, pricing levels, and pricing behaviors. In this webinar, Stephan Liozu, Chief Value Officer at Thales, will review the types of competitive information that is needed to make sure your customer value models are relevant, precise, and dynamic. Knowing your competitors is a key requirement to value-based strategies, and obsessing about your customer is the heart of these strategies! Participants will be entered into a raffle to win a a copy of Stephan’s book, Dollarizing Differentiation Value.