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Are you losing business to competitors – even when you know you have the best solution? For B2B enterprises, this is an all-too-common problem that not only results in lost revenue for your organization, but also wasted time and effort on the part of your sales team. How can sales teams ensure that they consistently turn their superior product and service offerings into booked business and happy customers?
Value selling is the proven way for B2B sales teams to generate sustained success. In this webinar, Mike Wilkinson, Director at Axia Value Solutions, will share the secrets to understanding and communicating your value throughout the sales process, and how tools and process improvements can help your organization sustain and build on your competitive advantages.