May the Best Solution Win: Selling Strategies to Convey Your Superior Value

by | Feb 6, 2020

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Are you losing business to competitors – even when you know you have the best solution? For B2B enterprises, this is an all-too-common problem that not only results in lost revenue for your organization, but also wasted time and effort on the part of your sales team.  How can sales teams ensure that they consistently turn their superior product and service offerings into booked business and happy customers?

Value selling is the proven way for B2B sales teams to generate sustained success. In this webinar, Mike Wilkinson, Director at Axia Value Solutions, will share the secrets to understanding and communicating your value throughout the sales process, and how tools and process improvements can help your organization sustain and build on your competitive advantages.

Mike Wilkinson

Mike Wilkinson has over 25 years of world-wide training and consultancy experience, and was the 2013 Training Journal award winner for best sales programming. Mike is the co-author of The Challenge of Value and Value-Based Pricing (McGraw Hill 2012), and has written many articles on managing major sales and value. He is a Fellow at the Institute of Sales and Marketing Management, and a member of the Professional Speakers Association and the Global Speakers Federation. His focus at Axia Value Solutions is working with sales teams helping them to find new ways of understanding and communicating value so that money isn’t left on the table, and they are rewarded for the value they deliver.
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