Day One as Pricing Director/VP: Delivering a More Profitable Pricing Strategy

by | Feb 6, 2021

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Top B2B companies rely on leadership from their pricing organization to deliver a value-based pricing strategy that maximizes profit outcomes. When this function is newly established, what is expected in the initial days, weeks, and months under a new pricing leader? What should be expected of them? What are the first initiatives they should pursue? How should they be prepared to be measured by management?

In this webinar, Tim J. Smith, PhD, explores the key actions a new Pricing VP or Director should undertake to deliver a positive impact from day one. Objectives covered in the session include:

  • Pricing functional performance metrics.
  • Establishing company price performance measurements for determining action.
  • Required outcomes that stem from good pricing decisions

Tim J. Smith, PhD

Tim J. Smith, PhD

Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing at DePaul University, and Academic Advisor to the PPS Certified Pricing Professional (CPP) program. He authored Pricing Done Right: The Value-Based Pricing Framework Proven Successful by the World’s Most Profitable Companies (2016) as well as the globally leading textbook Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures (2012). At Wiglaf Pricing, he is supporting startups through Fortune 500 companies by consulting, training, books, and other media.
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